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【率先改革 激发活力】“公建民营”激活大同古城景点

2017-08-24 06:23:06   中国青年网

引入社会资本 盘活旅游资源

本报讯 (记者 赵志成 通讯员 任军)连日来,来大同古城旅游的人络绎不绝。为了更好地体验当地的民俗风情,有不少游客选择了古城内的云路街。“住大同府客栈”“吃大同府家宴”,在各具特色的四合院里品味大同的“味道”。云路街闲置多年的四合院能火起来、热起来,缘于山西旭日文化集团公司的进入。

云路街是大同市于2013年前后修复的一条古街道。街道内围绕文庙建起的云路坊、大成坊等建筑古朴典雅,修建的临街仿古商铺及四合院落更是成为古城内颇具代表性的景点。但因多种原因,几年间古街始终未找到合适的“打开方式”。今年年初,大同市出台相关政策,对古城内的部分景区、景点及文化旅游设施的经营管理进行改革。其中引入社会资本合作经营国有资产,从而使国有资产得到保值和升值成为改革的最大亮点。经过招标竞拍,今年4月,山西旭日文化集团公司以4000万元竞得云路街、鼓楼剧场、鼓楼小吃城、大同府家宴、大同府客栈等的合作经营权。

如今走进云路街,18个四合院,风格不同、装修华美;大同府家宴,主打特色、传播口碑;临街商铺,去粗存精,风物和雅。该公司董事长王旭日告诉记者,他的经营构想是将吃住行游购娱通盘考虑,互为支撑。目前,旭日文化集团对云路街升级改造投入已达2000万元,喜欢传统古建的他全身心投入、全程参与,从街景设计到院落布局,事无巨细反复打磨,力臻完美。

公司还计划重点打造全新的旅游模式,即将开业的鼓楼剧场将一改以往“我演你看”的表演方式,强调“私人订制”和“精品菜单”,观众想看什么,剧场就演什么,既满足观众的个性需求,又充分展示大同的传统之美。

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