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多重并购致资金吃紧 24岁黑芝麻艰难转型

2017-08-29 12:08:50   中国经济网

对于该交易的影响,黑芝麻表示,公司将通过该次交易将重资产业务剥离,以盘活公司资源,集中精力发展其他更有前景的领域。

这是否意味着黑芝麻进军物流行业失败?截至发稿时,黑芝麻仍未就此向时代周报记者予以回复。

 艰难探索多元化

剥离重资产业务的另一面,是黑芝麻欲突破超级大单品销售天花板、寻找新盈利增长点的急切与忐忑。

随着近年来台湾“马玉山”等黑芝麻糊品牌进入内地市场,原有的竞争格局逐渐被打破,黑芝麻的市场地位受到一定的挑战。

黑芝麻在2012年年报中透露,虽然从市场份额看,外来品牌尚未与黑芝麻形成正面冲突,但消费者对外来品牌黑芝麻糊的品质和食用口感评价颇高,“公司的产品受到这些高端品牌一定的压制”;除此之外,近年来高端麦片的崛起也为黑芝麻带来不小的压力;更有不良商家通过模仿、跟进等措施进行恶性竞争……

在短暂的试水之后,黑芝麻在2015年正式推出黑黑乳,黑芝麻对黑黑乳寄予厚望,期盼它能成为下一个大单品。2017年8月23日,滁州南方生产基地建设项目投产,该项目总投资达6亿元人民币。

黑芝麻的收购动作亦要频繁许多。

在2015年的年报中,黑芝麻透露,公司已着手开始富硒健康食品的经营安排,“抢占富硒食品产业的发展机会”。黑芝麻的战略是,以富硒大米为切入点,通过并购行业中有一定影响力的企业奠定在新行业的基础,2016年3月,公司便通过向湖北京和米业增资5100万元的方式获得京和米业51%的股权。2016年10月,黑芝麻借由全资子公司以2160万元的价格收购汉光富硒米业51%的股权。

收购仍在继续,黑芝麻以自有资金8000万元对深圳润谷进行投资,并拿到该公司51%的股权。公开资料显示,深圳润谷的核心产品为烘焙食品、天然牛油曲奇饼干以及橡皮糖(明胶软糖);与此同时,黑芝麻出资3亿元投资天臣南方电源系统有限公司,持股比例为30%。

连续的资本支出也为黑芝麻的资金链带来不小的压力,由于投资活动现金流出居高不下,黑芝麻在2015年和2016年的现金及现金等价物净增加额为负数,分别为-2.48亿元和-2.85亿元,与之相对应的是,公司的经营活动产生的现金流量净额分别为1.61亿元及-6854.71万元,2016年度,全年仅新增加银行贷款利息支出便达到3000万元。

2016年底,黑芝麻开始酝酿一个数额较大的收购,收购方为此前公司的一个客户、同时也是大股东黑五类集团投资的一家企业—礼多多。

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