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七匹狼净利润连续5年下滑 能否借老佛爷扭转颓势

2017-08-25 09:16:59   中国经济网

七匹狼方面认为,上海公司目前虽然没有实现盈利,但经过几年的摸索,已经形成了良性的发展趋势,具有很大的发展潜力。同时,其品牌在全球不断上升的热度也可以进一步促进大中华区业务的发展。

中国连锁经营协会连锁品牌与零售地产部副主任张君在接受21世纪经济报道记者采访时表示,七匹狼收购Karl Lagerfeld这一案例是中国时尚品牌创新转型的新方向。通过并购,中国本土时尚品牌可以丰富产品线,弥补自身短板,同时可以做大公司的市值规模。从国际品牌角度来看,全球经济放缓,国外奢侈和时尚品牌面临空前的业绩压力,中国是未来零售发展的重要市场,寻求与中国本土企业合作是最明智稳妥的选择。此外,Karl Lagerfeld是国际轻奢品牌,在国际上有很好的口碑和业绩,目前在国内店铺不多却符合中国消费者消费水平,有很大的提升空间;但并购后企业自身的商业经营理念很重要,要看清产业发展的前景和趋势,同时提升主品牌价值。

不过,张君也表示,收购国际品牌并不是国内服装企业的普遍现象,目前国内有很多企业选择把自己的品牌推向国际。

时尚专栏作家林剑表示,目前很多国内品牌通过收购、入股等形式进行升级。收购海外资产是转型升级的一种方式,对企业发展有一定好处。但其也提醒,要注意到国内外品牌在经营理念上存在出入。中国品牌运营思路主要是渠道为王,在渠道层面快速拓展、收割现金,而国外运营方式和中国高市值运营方法完全不一样。

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