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外资险企困局多来自股东博弈

2017-08-21 18:08:28   中国经济网

“并不是说外资保险公司在中国市场不成功,其实也有成功的案例,比如友邦保险、瑞士再保险、慕尼黑再保险等。但外资保险公司在中国的发展确实不如市场预期。”王国军指出。

那么,在国务院要求保险业进一步明确对外开放时间表、路线图后,外资保险公司是否会迎来新一轮的发展机遇?

中德安联首席营销员渠道官李新祥在接受《国际金融报》记者采访时表示:“在‘跑马圈地’的初级市场中,讲求专业精准、效益优化的外资保险公司优势并不明显,发展相对迟缓。但是,当市场进入个性化区分时,我们的优势就开始凸显。”

“事实上,外资保险公司最近两年已经有了起色,并开始加大投入,预计2020年外资保险会呈现井喷式发展。”李新祥坦言,“我们始终将企业发展方向与监管革新保持高度一致。比如,我们对快返型高现金价值产品兴趣不大,因此,资本占用率高的产品占比相对较小,这样公司就能更着重长期期缴产品、保障型产品的开发和销售。此外,像我们这样拥有高度专业背景的合资险企,可以充分利用国际视野、全球化资源,发挥自身优势,加速提升发展。”

王国军表示:“目前,在我国设立的外资保险公司大多成立于2010年之前,这些机构在设立时有着当时历史背景下的局限性。比如,一些财产险公司最初是以分公司形式存在,后来经过‘分改子’才以子公司形式运营。因此,现在这个时间点引入更多外资机构是一个不错的时间点,尤其是一些有特色、技术能力的公司,比如,互联网保险等。”

不过,一家外资财产险公司有关负责人在接受《国际金融报》记者采访时透露:“其实,展业限制早就没有了,但是,具体执行起来,外资保险公司还是有很多壁垒。比如,一些与政府相关的大型项目,外资保险公司很难参与。一些大型国企的招标,外资保险公司基本上无法中标。曾有一家国企负责人表示,一旦与外资合作,需要递交多份解释报告,手续和流程非常繁琐。对于这样的境况,我们只能表示理解。”

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