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海底捞“后厨门”引发巨大舆论争议 食品安全问题岂是危机公关了之?
2017-08-30 15:06:25 中国经济网
“现在的年轻消费者以口味为王,一些餐饮品牌名气和能力不成正比,将精力更多地放在餐厅环境、丰富菜式上,没有把食品安全问题放在首要位置。”广东省餐饮服务行业协会名誉副会长姚学正表示,一些企业看似有严格的食品安全的达标标准,但却没有一套完整的培训制度对工作人员进行培训,导致制度和实际落实脱节。
在此次海底捞的事件中,消费者的态度也耐人寻味。在海底捞的致歉声明出来后,网上舆论的关注重点变为海底捞强大的公关,诸如“我还是选择原谅它吧”成为朋友圈主流说法。8月27日,南方日报记者在广州海底捞中石化大厦门店看到,即使是台风天,排号数仍有100多个。业内人士指出,消费者选择原谅海底捞是由于对国内大部分餐饮企业已经丧失信心,国内食品安全现状不容乐观,而社会舆论对出现食品安全问题企业没能形成强大的震慑。
广东省餐饮服务行业协会秘书长程钢接受媒体采访时认为,国内餐饮企业不仅前端供应链体系与门店端内部运营管理体系两大体系不健全,还缺乏供应链、门店运营管理、食品安全管控等相关知识体系,并且没有结合专业的服务机构进行专业化分工。程钢建议,企业应该找到专业的第三方机构进行供应链系统整合,以规范管理、降低运营成本,从而能更好地做好门店的运营管理。
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