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8月18日,林更新代言爱奇艺自制动画暨IP战略发布会在京召开,爱奇艺副总裁、动漫创投事业部负责人杨晓轩,爱奇艺副总裁陈宏嘉,稻草熊影业CEO刘小枫,著名作家马伯庸,国内二次元领域代表黄靖翔,以及著名影星林更新等出席活动。未能到场的用户可通过爱奇艺娱乐频道和奇秀直播观看,并进行实时互动。现场,爱奇艺宣布将由林更新担任爱奇艺自制动画代言人和首席催更官,肩负起催促爱奇艺动漫更新的重任。
自成立以来,爱奇艺自制动漫不断优化用户体验,除提供多类型动漫外,还积极调动全站资源,开展线下活动。此次,爱奇艺不仅邀请林更新担任“首席催更官”,更正式提出“爱奇艺·爱动漫·爱更新”的全新口号,并公布《灵域》、《万古仙穹》、《无敌小鹿》、《四海鲸骑》、《邪王追妻》、《狐狸之声》和《剑王朝》七个动漫IP的开发规划,不断扩大爱奇艺动漫版图半径的同时,持续完善用户观看体验。这进一步向行业展示了爱奇艺坚持推进国产动漫IP全产业链开发,激活中国二次元产业生产力的决心。
“首席催更官”驾到,爱奇艺、爱动漫、爱更新
伴随大数据的演进,读懂用户已成为视频平台掌握用户需求的重要介质。作为一家“以科技创新为驱动的伟大娱乐公司”为全新愿景的企业,爱奇艺精准把握用户粉丝诉求,不断提升自身的资源整合能力,从影视剧到动漫等多元领域,再到更好的观看体验,不断满足用户观看需求。经爱奇艺大数据显示,不少用户在爱奇艺动漫观看内容时,对动漫内容的更新频率诉求最为强烈,爱奇艺自制动漫亟待一名更新官来和用户粉丝互动,加快更新频率。
基于此,爱奇艺副总裁、动漫创投事业部负责人杨晓轩表示,爱奇艺力邀与品牌调性十分契合的林更新作为爱奇艺自制动漫的“首席催更官”,监督和催促爱奇艺动漫的尽快更新,以满足用户的观看需求。现场,爱奇艺副总裁陈宏嘉为林更新授予爱奇艺首席催更官的权杖,由爱奇艺副总裁杨晓轩为授予爱奇艺员工工卡。活动现场粉丝直呼全新口号“爱奇艺、爱动漫、爱更新”更是品牌、明星与用户间相互加持,实现共赢的最好体现。
爱奇艺动漫七大IP全力出击,激活国漫市场生产力
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