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爱奇艺《中国新歌声》第二季破10亿 强内容+优体验助推强综艺流量

2017-08-18 09:42:57   中国经济网

由爱奇艺全网独播的大型原创专业音乐节目《中国新歌声》第二季,自开播以来,从上线2小时火速破亿、正片上线48小时突破2亿到单期最高超过3.3亿的网络播放成绩让该节目多次创造了卫视综艺网播流量的新奇迹,彻底打开了暑期档音乐综艺的市场。随着节目的热播,关注度与网络热度在持续增强,截止目前,爱奇艺《中国新歌声》第二季播放量已经突破10亿大关,在节目播出期间,霸占8个微博热搜,并多次冲进艺恩、vlinkage电视综艺榜单前三甲。在爱奇艺强平台运营力全面推动下,《中国新歌声》第二季成为今夏网播最快破10亿的卫视综艺节目,并以强劲之势成功抢占Q3综艺市场的绝对领先地位。

事实上,一档现象级的综艺节目的火爆,来源于用户的关注与节目持续释放出的优秀价值内核。《中国新歌声》第二季仅播出到第5期,得以有超过10亿的网络播放成绩迅速燃遍市场,不仅因其展现了出了“真实音乐本质”与“多元音乐文化”的正能量综艺特点,更让众多用户在观看该节目的同时找到了情感共鸣,满足了当下年轻人对音乐综艺的热情与音乐追求,推动了网络播放成绩与网络关注的持续提升。截止目前微博话题#中国新歌声#阅读量突破36亿,470万的讨论量更是居高不下,更有聚焦微时代、音乐唤醒耳朵等众多微博视频kol纷纷称赞“该节目是音乐综艺中的清流,“新歌声”的舞台让大家看到了很多认真对待音乐的歌手,是一档值得认真关注的节目”。

除此之外,在不断推陈出新的体验模式上,全新升级的“魔鬼六次方循环大逃杀”节目赛制与超清便捷的视频观看体验,更让这档节目展现出了极具品质与创新力的综艺特点。作为《中国新歌声》第二季的全网独播视频平台,爱奇艺通过自制资源泡泡圈子为这档节目圈粉2.3万,近15万条互动内容,大大提升了用户参与观看节目的热情。可以说,从头部综艺的精准运营到有价值、创新力的内容的输出,爱奇艺依靠强大的平台运营力推动综艺节目创造出更大的市场影响力,不断加剧现象级综艺的价值提升。

面对综艺市场发展的高峰期,如何将头部综艺内容的价值全面扩大,将关注度转换成流量,成为视频平台与节目制作方关注的重点。根据最新艾瑞MUT数据显示,2017年7月,爱奇艺以6.1亿月独立设备使用数,69亿小时APP使用时长,领先视频网站之首。在始终坚持布局具精品化、创新性的头部综艺内容,爱奇艺以庞大的平台影响力让众多高流量、好口碑的作品不断创造市场新纪录。正在爱奇艺自制综艺《中国有嘻哈》以上线4小时破亿、8期超16亿的成绩刷新网综奇迹;《极限挑战》第三季热度直线上升,播放量近8亿;《中国新歌声》第二季更是成为暑期档网播率先突破10亿大关的卫视综艺。可以说,在激烈竞争的暑期档,爱奇艺抢占了最强流量阵地。无论是版权内容还是自制内容,爱奇艺依靠强平台运营力助力出更多的现象级作品发挥出更大的市场影响力,持续促进以精品化、创新性为核心的综艺市场繁荣发展。


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