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爱奇艺独播《轩辕剑之汉之云》播放破亿 强平台运营力加速大剧影响力释放

2017-08-14 13:45:44   中国经济网

由爱奇艺全网独播的古装玄幻巨制《轩辕剑之汉之云》自8日上线以来,凭借热血玄幻的故事内核,受到了众多用户的追捧。截止目前,该剧开播不到一周,播放量突破1.7亿,并登顶电视榜Top1于上线首周冲进微博热搜榜单Top3,微博话题讨论更是高达5.5亿。作为今年暑期档唯一一部古装玄幻题材头部大剧,《轩辕剑之汉之云》的热播充分填补今夏玄幻剧集的空挡,显示出爱奇艺对优质头部IP内容布局的最强占位。

作为有着众多粉丝基础的经典IP故事,《轩辕剑之汉之云》成为了今夏最受期待和关注的大剧。该剧打破了以往古装剧拖沓的剧情设置,在内容方面,故事紧凑连贯,快节奏的情节设置更是满足了用户的剧情需要。在制作方面,《轩辕剑之汉之云》依靠好莱坞特效团队、《智取威虎山》的美术指导都向东亲自把关指导,严苛制作品质。从精致的内容到极具好莱坞玄幻特质的大剧制作要求上,都呈现出了今夏最具品质与影响力的大剧水准,受到了传媒圈、广电头条、vlinkage、寻艺、传媒头条等众多行业自媒体自发解读称赞。推动该剧的口碑与流量迅速攀升,以首播迅速破亿之势掀动暑期玄幻风潮。

事实上,《轩辕剑之汉之云》释放出优秀的口碑影响力,不仅依靠其精品的内容与精良的制作,更离不开爱奇艺平台资源的全面加持。作为《轩辕剑之汉之云》的全网独播平台,爱奇艺通过自制娱乐节目《娱乐早班机》,爱奇艺泡泡圈子半屏互动等方式打通全站资源助力该剧热度及影响力从平台爆发至全网。提升剧集品质的同时,尽显爱奇艺品质大剧姿态。

正如爱奇艺首席内容官王晓晖所言:“高品质的内容是爱奇艺创业至今的坚守,无论是版权、还是自制,爱奇艺都在坚守这个愿景,为年轻人用户传达多元化高品质的影视内容。”自Q2以来,爱奇艺相继推出了《我的前半生》《醉玲珑》《深海利剑》等众多大IP版权剧;《河神》《寻人大师》等具有电影质感自制剧。在播放数据上均取得了亮眼成绩,并通过爱奇艺平台的运营力与大剧分发能力展现出了品质大剧的最强风范。此次,爱奇艺全网独播《轩辕剑之汉之云》,依然沿袭用最好头部的内容聚众,用多元化高质量的视频资源进行精众化的服务,以丰富高质量的内容矩阵,为用户输出更多优质内容。


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