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爱奇艺VIP会员顶级综艺专享特权再升级《中国有嘻哈》魔王踢馆赛4天播放近700万
2017-08-18 16:12:13 中国经济网
爱奇艺自制超级网综《中国有嘻哈》上线以来,话题和口碑持续引爆网络。截至8月16日,节目正片播放已突破16亿次。伴随着节目持续走高的关注热度,“100分钟正片看不够“的呼声也越来愈高。刚刚播出的第8期节目,爱奇艺率先尝试顶级爆款综艺核心内容与VIP会员付费权益相结合的服务提供模式,将12进9淘汰赛后的“魔王踢馆”内容开放给爱奇艺VIP会员专享,在节目正片精彩内容之上,提供给VIP会员更多专属特权。“正片+VIP独家现场”的观看方式也获得了爱奇艺VIP会员的热捧,该内容上线仅4天,播放量就已近700万,并且伴随着“魔王踢馆赛”话题的持续发酵,该内容播放量本周还在持续快速攀升。
与此同时,用户的探知欲与关注焦点的多元化,也让爱奇艺平台《中国有嘻哈》相关花絮、选手资讯、后台故事等周边内容播放火爆,为此,爱奇艺特设嘻哈头条、每日有嘻哈、嘻哈路透社等精彩内容频道栏目,聚焦节目背后的故事,为平台用户提供更多独家讯息。节目播出至今,《中国有嘻哈》的赛制悬念设置与后期恶魔剪辑一直被观众津津乐道。事实上,《中国有嘻哈》作为中国首档Hip-hop文化推广节目,在录制的过程中有着相当庞大的节目素材量,录制机位数多达70多个,片比2500:1,仅后期工作人员就达70人之多。由于节目时长限制,诸多精彩环节无法在正片中展现。VIP会员独享内容的推出,不仅很好的释放了更多精彩节目内容,独家内容的观看权益也为付费用户提供了更高价值的收看体验。
同时,除内容本身的独家体验外,爱奇艺VIP会员还有更多独家权益在节目中体现,例如在《中国有嘻哈》场外复活赛制中,相比非VIP会员用户每天1次的投票权,VIP会员用户每天能够行使5次投票权益,更好地为自己喜爱的选手提供助力;VIP会员用户还有机会参与爱奇艺即将举办的线下嘻哈选手拉票会,近距离接触并支持自己喜欢的选手。
此次,爱奇艺在自制网综《中国有嘻哈》上开创的”VIP会员看更多“的模式,是继《坑王驾到》之后又一次将网综内容与付费权益结合的尝试,这些优势体验都成为了爱奇艺VIP会员能够享受的独特增值权益,爱奇艺爆款内容影响力也正在向IP生态多领域深度渗透,形成更广泛的商业和品牌价值。
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