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《鬼吹灯之牧野诡事》第二季播放飘红 爱奇艺激发探险类题材新势能

2017-08-16 14:54:12   中国经济网

由爱奇艺、向上影业出品,黄晓明、天下霸唱监制的青春探险剧《鬼吹灯之牧野诡事》第二季8月7日正式登陆爱奇艺当日,即登上百度影视风云榜电视剧排行榜第一名,截止目前,累计播放量达12.9亿。从《鬼吹灯之牧野诡事》亮眼的播放表现中我们可以看到,探险题材正在都市、青偶题材当道的网剧市场异军突起,表现出了巨大的增长潜质。

反观2017年上半年的网剧表现,不难看出喜剧、科幻、都市等依旧以较好的播放成绩占据着网剧主流题材市场,而在这其中,探险题材却以较小的市场占比贡献了不俗的播放量,成为极具成长潜力的一类题材。事实上,爱奇艺早已先于市场意识到探险题材的上升空间,并在率先捕捉到该类题材之后进行精细打磨,分别于2015年和2016年推出两部探险类爆款超级网剧《盗墓笔记》和《老九门》。此番,爱奇艺再次凭借对用户娱乐诉求的敏锐洞察力,将喜剧、爱情与探险相融合,以契合时代特性和加强代入感的方式实现了《鬼吹灯之牧野诡事》在探险类题材上的又一次深耕。

然而《鬼吹灯之牧野诡事》的突破并不止于在题材上的创新,更体现于其反套路的内容打造,在保有天下霸唱作品中中国神秘文化元素的同时,以“摸金二代”故事为主线,在基本人设上,王大陆扮演的胡天,金晨饰演的冰轮以及王栎鑫饰演的雷厉等人,更富青春的朝气和热血。在内容元素中,除了时时命悬一线的惊险刺激情节外,也融入了更多搞笑欢乐的元素,从而呈现出更加轻松的风格。《鬼吹灯之牧野诡事》以年轻的取向,明快的节奏打造出的充满活力的故事内容,贴合时下90后受众审美的同时,也为其带来了更多想像空间。

随着用户观剧需求的日益增长,网剧内容竞争也日趋白热化,爱奇艺不断在网剧题材选取和内容打磨上双向发力,一方面,凭借其对网剧市场风向的精准把控,以极具前瞻性的判断力捕捉题材,同时,通过内容改编、情节设定,青年演员演绎等形成更为年轻化的内容呈现,在网剧市场博弈中占据主动。一直以来,爱奇艺凭借敏锐的创作触角和强大的创作实力,不断通过头部内容的打造,为网剧市场前进提供强劲驱动力的同时,也积极促力网剧市场驶入蓬勃发展快车道。


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