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腾讯起诉今日头条索赔1元 暂停与"头条系"合作

2018-06-02 17:24:32   北京日报 

原标题:腾讯起诉今日头条索赔1元

最近几个月纷争不断的腾讯、今日头条终于擦枪走火。昨天,腾讯官方发布公告称,起诉今日头条、抖音两大“头条系”公司,索赔人民币1元,并要求两家公司在自有新闻媒体平台推送公开道歉。公告发布后不久,腾讯公关负责人张军确认,将停止在今日头条系APP中投放腾讯公司的广告。截至记者发稿时,今日头条暂未对此发布官方回应。

起诉书称,今年5月以来,“今日头条”及“抖音”系列产品的实际运营者北京字节跳动科技有限公司、北京微播视界科技有限公司通过其自有新闻媒体平台等渠道大量发布、传播贬损诋毁腾讯公司的言论、文章或视频,包括在用户提示消息中以误导方式称“腾讯屏蔽了您要分享的抖音链接”,在抖音上诱导、鼓励并纵容以“微信封杀抖音”为主题的视频挑战活动以及主动推荐丑化诋毁腾讯高管的短视频等。

腾讯表示,即日起于北京市海淀区人民法院正式起诉北京字节跳动科技有限公司、北京微播视界科技有限公司,索赔人民币1元,并要求两家公司在自有新闻媒体平台全量推送公开道歉,同时将暂停与两家公司的相关合作。

半个多月前,腾讯和今日头条的创始人已经在朋友圈“开撕”。5月8日凌晨,今日头条创始人兼CEO张一鸣在朋友圈庆祝抖音在第一季度的苹果商店下载榜中排名全球第一,并感慨:“微信的借口封杀,微视的抄袭搬运挡不住抖音的步伐。”腾讯公司控股董事会主席兼首席执行官马化腾在张一鸣发的朋友圈底下回怼:“可以理解为诽谤。”张一鸣随后回复称,今日头条针对微视的抄袭搬运一直在公证,马化腾则回击,“要公证你们的太多了。”

由于抖音的强势崛起以及“腾讯系”短视频产品的赛道重合,今日头条与腾讯在社交媒体上充满火药味的隔空喊话层出不穷,此次腾讯正式起诉并宣称停止在“头条系”的广告合作,双方的对峙关系也从“口水战”升级到了业务封锁。

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