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如果围着荷尔蒙打转,支付宝真离支付鸨不远了

2016-11-29 15:41:23   上海观察

有人说,社交网络和社区产品有一个验证过很多次的魔咒“定律”:源于约炮、盛于炫耀、衰于鸡汤、死于微商。

豆瓣将用户分为读书,电影,音乐,各种兴趣小组,理论上,共同兴趣的人可以相互结交,或是组织线下的同城活动。不过,豆瓣也从一开始就伴生着一些打着“吃喝玩乐”幌子的所谓人气小组,因而被戏称为“炮组”。

随着一个社交工具的发展普及,海量用户瞬间涌入,各种漏洞开始被作弊者们巧妙利用,段子手、水军、代购们开始漫天飞舞,社交红利被强大的“噪音”一点点稀释。这一点,在微信朋友圈里体现得非常明显。微信朋友圈最令人讨厌的是什么?很多人都会选“自拍炫富、心灵鸡汤和刷屏微商”。这些无效信息霸占屏幕之后,真正的内容消费者逐渐意兴阑珊。

从这个规律来看,支付宝的这个新功能正处于第一阶段,用美女、性这些元素刺激男性用户的猎奇心理和荷尔蒙分泌。

火多久,走多远?

其实,为了解决低频的痛点,支付宝从诞生之初就一直没有停止过社交功能的尝试。此次大尺度的实操,有点像孤注一掷、背水一战。

靠着话题性和关注度,“圈子”在短时间内确实吸引了不少流量。但是,热情冷却之后,对产品全方位能力的考验才刚刚开始。社交网络也好,社区产品也好,有多少人关注当然重要,而更重要的恐怕是用户的留存和内容的沉淀,这决定了一款产品究竟能够火多久,走多远。正如今天的央视新闻评论所说,互联网平台要有先锋意识,也要有底线意识,懂得开发新功能,更要懂得履行自身的平台责任。以用户为中心,有所为有所不为,方能出色,方能不low。

责任编辑:陈倩 CN030
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