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A股:明天你会不会来 你的爱还在不在

2017-09-25 07:32:52   中国经济网

线上市场份额趋向集中 家电指数大涨2.70%

6月下旬以来,家电板块表现较弱,处在震荡下行阶段。虽然整体跌幅有限,但由于市场整体表现强势,相对收益较差。上周,伴随两市震荡幅度加大,投资者避险情绪明显升温,随之而来的是家电等传统避险品种受到资金关注,上周申万家用电器指数累计上涨2.70%,仅次于通信板块。

三季度家电板块表现偏弱的原因主要有:一是受到市场风格变化影响,相比上半年的家电行情,三季度起市场风向转向周期品种,以有色、采掘等为代表“黑色系”受到市场追捧,与此同时,宏观层面也出现流动性好转,以及风险偏好回升;二是下半年基数高企、上半年预期过高和家电投资本身的规律性,令家电行业自身基本面出现变化,原材料成本的上升和汇兑等也不利于行业。

不过,接下来家电线上市场份额有望提升,这给一线龙头企业带来更大增量空间。申万宏源证券认为,二三线品牌由于在线下渠道布局较弱,希望借助电商渠道打破一线品牌在线下的优势,相比线下渠道,线上市场二三线品牌占据较多的宪法优势,龙头公司的线下优势在线上未能充分体现。但目前格力、美的、海尔、小天鹅等一线品牌均在不断加强京东、天猫、苏宁云商和国美在线等渠道中布局,一线品牌的产品力、品牌力强于二线品牌,预计未来线上市场格局将趋同与显现渠道,一线龙头企业在电商中的成长空间高于二三线品牌。

以上周五为例,当天家电板块中涨幅靠前的座次几乎被一线品牌包揽,其中格力电器、老板电器、中科新材居涨幅前三位,美的集团、青岛海尔、海信科龙等紧随其后,华帝股份、小天鹅A等也涨幅不俗。

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