新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China

白银时代房地产“新风口” 万科V盟深挖客户服务链

2017-09-22 11:57:06   央广网

一位开发商人士直言,房地产商之间的“比拼”已经发生了变化,从拼价格买地,到之后拼产品、拼园林绿化、拼物业服务,而到现在,事实上拼的更多的是客户的粘稠度,这个粘性实质上是可以带来未来新的增长点。

对于做V盟的初衷,万科V盟方面认为,是源自对未来行业竞争力的思考。2013年,万科首次提出转型城市配套服务商,成为行业转型的先行者。在此背景下,V盟从客户思维转向用户思维,开始探索让客户不再是低频消费房屋,而是越来越依赖于不断使用万科平台提供的服务。换句话说,V盟的作用,是利用万科自身的平台优势,把自己的资源共享给客户,同时也开始连接外部的优质生活服务类商家,优化给客户的服务。

据悉,下一阶段,V盟还将借鉴互联网的思路把业务产品化,主力打造权益、活动、公益三大方向的爆款产品,以吸引用户与万科产生高频互动。921万科V盟狂欢日,就是权益内容产品化的首次尝试,未来V盟还将重点打造每一年的狂欢日,让用户享受最极致的专属优惠体验。在活动方面,万科V盟将率先试水体育方向,计划推出全国范围内的业主社区足球赛,以运动的方式拉近邻里关系,促进社区体育文化氛围的形成。在公益领域,万科V盟将通过和权威慈善公益机构联合的方式推进。

在业内人士看来,上述措施可以让万科通过精细化的客户经营,提供更有针对性的产品和服务,把客户变成企业的长期资产。

  V盟或将发挥新物种作用

客户体验是决定企业口碑的重要因素。房企更需要在销售和售后端提供优质服务,才能持续打造品牌形象,并带来未来改善房、关系型营销、售后价值挖掘的机会。

据了解,万科业务转型设立的目标是“传统住宅销售业务占比一半左右,另一半市场来自新业务”。

万科V盟方面表示,对传统业务而言,已经存在一个庞大的高质量客户群,但业务和客户之间的互动频次极低,尽管有持续服务客户的物业及各类客户答谢活动,但这类服务难以形成和客户之间的高粘性。而对新业务而言,客户是全新的,短期内难以有基数上的突破,原有的客户优势无法有效的迁移过来,新客户对品牌的忠诚度也还处在一个培育期。

在万科新老业务并生的生态系统中,V盟更像是一个新物种,把关注点全放在了客户身上。如何让新老业务的客户实现相互的打通流转,如何激发客户与品牌间的高粘性互动,正是V盟下一步的关注点。

据了解,目前V盟已入驻万科北京区域十大城市:北京、太原、济南、沈阳、大连、烟台、长春、青岛、天津、石家庄。

与线上平台同步推进的还有线下各城市社区的5V门店,截止2017年9月,在10个城市,已开业93家,计划今年再新开33家,累计126家。

据了解,在万科V盟的线上平台,已经有近1500家商家正式“入盟”,为客户提供优惠折扣或尊享权益,会员在京东苏宁易购等电商平台消费有额外折扣,在机场有贵宾室候机权益,旅游可享受全国协议星级酒店优惠价格。

万科自有的13家泊寓、4家养老、3座万科广场、3家滑雪场,也都将加入V盟的大平台中来。

上一页2/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170922/31502979_2.html
Server: cms-8-251
Date: 2025/01/27 14:04:29

Powered by China
China