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2017年上半年,江淮汽车共销售各类汽车及底盘27.47万辆,同比下滑17.67%。其中,江淮商用车销量均有所上涨,但江淮乘用车销量普遍下滑。江淮汽车在报告中明确表示,2017年上半年,受购置税减免政策退坡及市场竞争格局加剧等因素的影响,导致公司SUV乃至整体销量的下滑。
“救市”举措效果不佳
为了挽救SUV销量下滑,江淮汽车采取了一系列举措,例如官降。8月15日,江淮汽车宣布对旗下瑞风S2、S3两款车型进行官方降价,其中,瑞风S3降价8000元-10000元;瑞风S2降价4000元-5000元。不过,从目前情况看,8月推出的官降举措,并未给江淮SUV车型销量带来明显提升。今年8月江淮汽车SUV车型的销量相比7月的6845辆,还环比下滑了近8%。
同时,江淮汽车也在力图谋求产品向上突破。今年6月,江淮汽车推出全新紧凑型SUV瑞风S7,以改变当前SUV下滑的不利局面。但是,瑞风S7上市首月销量仅为3203辆,7月份销量为2728辆,环比下滑14.83%。
只有江淮纯电动乘用车表现不俗。今年上半年,江淮汽车推出了iEV6E、iIEV7和2017款iEV4车型,并宣布与大众汽车成立合资公司生产纯电动乘用车。
数据显示,今年1-8月份,江淮纯电动乘用车已累计销售14474辆,同比增长20.20%。
不过,业内人士认为,短期内江淮纯电动乘用车的销量或许还无法像SUV车型一样,给予其销量太多支撑。(新京报记者 张洁)
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