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这些日子难过的车企 缘何成外资争抢的香饽饽

2017-09-11 08:57:42   中国经济网

而在新能源积分方面,生产或者进口量大于5万辆的乘用车企业,2018年至2020年新能源汽车积分比例要求分别为8%、10%、12%。

举个例子,假设一家车企在中国市场的年销量为100万辆,那么2018年这家企业就需要8万分的新能源积分才能满足法规要求;如果一辆续航里程在250-350公里之间纯电动车按照4分计算,那么当年这家车企需要卖出2万辆这样的纯电动车才能满足法规需求。

譬如,大众汽车,如果其在2018年生产和进口的传统乘用车400万辆,这就会产生32万的负积分。如果销售车辆的续航里程在250-350公里之间,那么大众汽车至少在中国市场销售出8万辆纯电动车。而在当下,对比大众汽车传统燃油车的销量,其在纯电动车方面的销量完全无法满足需求。

如果当年纯电动车销量未能满足需求,又不向其他乘用车企业购买积分,那就只有削减自家燃油车产销量。连续多年未达标者,将会受到法规更严重的惩罚。

自主品牌成为“宠儿”

类似的企业还有福特、奔驰、日产等外资品牌,他们在华合资公司的传统燃油车销量相当高,这也就决定了他们未来对新能源积分将极度渴求。

在“江淮大众”得到国家发改委批准后,这些外资品牌就开始打起在新能源市场表现突出的中国车企的主意。

在以上已与外资品牌开展纯电动车合作的自主品牌中,来自全国乘联会的数据显示,今年上半年北汽新能源的纯电动汽车销量为15780辆,排名第一;江淮汽车同期销量为6206辆,排名第五;众泰同期汽车销量为4222辆,排名第九。除了特斯拉以外,自主品牌在纯电动车领域碾压外资品牌。

但是,如果看下这几家车企在传统乘用车市场的销量数据,那就是另外一种表现。

今年1-7月,江淮汽车累计销量为127908辆,同比下降38.4%;北京汽车销量为117862辆,同比下降45.2%;众泰汽车销量为127348辆,同比下降25.7%。

毫无疑问,在传统乘用车市场,这几家自主品牌不仅在销量上处在自主品牌边缘,而且还有进一步倒退的趋势。

业内分析人士向《国际金融报》记者表示:“随着市场增速放缓,自主品牌之间的竞争也将白热化,而技术落后、市场份额小的自主品牌将面临生死劫,这些落后产能将逐渐被淘汰。”

此外,在这些车企当中,除了北京汽车以外,其他车企的“背景”并不强大,不是外资来华首选的合作伙伴,但是,这些车企却依然成了外资品牌争抢的“宠儿”。

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