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生日、节日、纪念日……每到这些有特殊意义的日子,送礼就成了让不少人头疼的事。如何才能选出让收礼方真正喜欢的礼物?美国威斯康星大学麦迪逊分校和加拿大多伦多大学斯卡伯勒分校一项联合研究显示,送礼时如果告诉对方“我很喜欢这个礼物,我给自己也买了一份”,那么对方对这份礼物的好感度会增加。
研究人员在美国《个性与社会心理学通报》月刊上发表报告说,他们调查了数百人,让后者对羊毛袜、耳机等不同礼物的喜好程度、体贴程度等打分,并在给不同礼物附上“我希望你能喜欢这份礼物。我给自己也买了一份”之类话语的卡片后再次让研究对象打分。研究人员发现,当送礼者表示给己也买了相同礼物时,收礼者会更喜欢那份礼物,尤其当礼物是同时购买的,收礼者对礼物的好感度会升至最高点。
研究人员把这种现象称为“伴随效应”。它“在送礼者和收礼者之间结成特殊的纽带,让一份礼物变得特别”,让收礼者更能感受到对方送礼背后的心意。研究人员说,“伴随效应”不仅对家人和朋友有效,对不太熟的同事或朋友也能起作用。(乔颖)【新华社微特稿】
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