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暴风“生态圈”融资术拆解:子系统高估值引诱资本

2017-08-25 10:16:26   中国经济网

据工信部电子信息司发布的《2017中国VR产业投融资白皮书》数据显示,2015年国内VR投资规模为21.8亿元,投资案例共60轮;2016年投资规模已达49.8亿元,投资案例178轮,投资规模增长128.4%,投资轮数增长196.7%。

面对居高不下的国内VR融资热,前述国家新闻出版广电总局广播科学院人士坦言,不排除好公司会穿越资本周期给投资人带来回报,但由于一级市场没有盯市机制,估值膨胀难免会诱发资本幻觉。

“暴风系”融资收益账

暴风魔镜的高估值与回报不可预期性,是暴风系生态圈融资术的一个缩影。

这背后是“生态圈”概念企业融资模式中的困局,他们期望以自己的业务为核心,寻找上下游产业链公司一起合作,并以“资源共享、优势互补”的初衷吸引资本进驻,以求构建强大联盟实现竞争优势和投资价值。但囿于资本周期受行业景气程度影响较大,并非所有的投资都能顺利升值。

以暴风集团为例,自2015年3月上市以来,聚焦于一级市场的融资保守估计约在9亿左右,其中大部分用于打造“DT生态”建设。这也使得暴风集团由原先单一视频业务向VR、TV、体育、影视等领域迈进。

Choice数据显示,截止到2017年8月,暴风集团的并购事件已上演过16次。其中,“DT生态”下的北京风秀、暴风统帅分别以4600万、3亿元的价格收入“上市体系”当中。

另据天眼查网站收录的数据,“非上市系”的北京魔镜、北暴体育也分别获得3亿、2.04亿的总融资额。

然而,“DT生态”项目大部分都走在“扭亏”的路上,且从目前暴风集团的主营业务构成来看,以电视、VR眼镜等硬件输出为主的销售商品业务占比已经从零上升至55.68%,但毛利率极低,Choice数据显示,2016年销售商品收入为9.17亿元,成本却高达10.57亿元,毛利率仅为-15.29%。

以暴风TV为例,公司主打的互联网电视“抓手”,集团旗下的暴风统帅负责研发和销售。尽管公司看好“硬件+运营”的双向价值体系,但就盈利水平来看,暴风统帅2015年营业收入为1.25亿元,净利润亏损0.23亿元;到2016年,营业收入上升至9.29亿元,净利润亏损却攀升至3.58亿元。

不仅如此,伴随高成本,企业经营活动产生的现金流量净额与营业收入的比值也在2016年出现负值。

深圳某私募基金经理在8月22日接受记者采访时表示,暴风集团目前正在把最多的钱砸在了最不挣钱的项目上。

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