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暴风“生态圈”融资术拆解:子系统高估值引诱资本

2017-08-25 10:16:26   中国经济网

8月24日,国内某创投公司总经理在接受记者采访时表示,分拆子系统融资的好处是便于对其进行估值。“随着现在‘非同心圆’生态故事越来越多,对整体生态打包估值的误差将会放大。”但他坦言,能够增值的标的较少,索性聚焦于新概念、稀缺性资源,投资盲目性仍然存在。

此外,暴风魔镜自2015年获得首轮千万美元融资后,首秀年就以收入1.24亿、净利润亏损2273万、净利率-18%收场。当年还被暴风集团稀释股权后剔除出上市体系。

除了冯鑫对收益、份额回购等存在支付义务以外,暴风体育也被拉进了本次风控的担保一方。前述私募管理人介绍,风控体系中拥有暴风体育10%的股权质押。“暴风体育是我们唯一看好的‘DT生态’下的项目。”

暴风集团在2017年2月21日《暴风集团股份有限公司非公开发行A股股票申请文件反馈意见回复》中披露了最近一期暴风体育的业绩,2016年1到9月,暴风体育收入不到10万元,仅占同期暴风集团收入规模的0.01%。从此看来,它助力暴风业绩的势能十分微弱。

估值狂热下的资本“幻觉”

资本总是逐利的,在当下的PE及VC融资界,一家机构出价,其他机构迅速跟风的节奏也在暴风魔镜的融资历程中展现出来。基于产品扩张和数据驱动的美好愿景,很多投资机构不惜冒着高估值的风险以抢占先机。

8月23日,前述接近国通信托内部人士向记者透露,根据他们掌握的情况,暴风魔镜前两次的估值都在融资额度的6到7倍左右。据介绍,A轮融资总额达0.645亿元,投后估值定为了3到3.3亿元;B轮融资总额达2.3亿元,投后估值定为了14.3亿元。对于此次融资,前述北京私募机构管理人甚至给出了48亿元的高估值。

记者在暴风魔镜官方网站的商城中看到,售价最高的暴风魔镜一体机Matrix不过2899元,另据前北京私募机构管理人提供的销量数据,截至今年上半年,暴风魔镜总体销量不过才200万台。就算全部以2899元计价,总值也与估值相差甚远。

8月21日,一位国家新闻出版广电总局广播科学院人士在接受21世纪经济报道记者采访时就表示,VR行业目前仍在发展初期,硬件在用户的渗透率偏低,导致内容生产商跟进速度缓慢,整个行业并没有出现成功的商业盈利模式。“如果资本在前期投入过剩,却在内容发展的蓬勃期停滞,所有计划都将功亏一篑。”

不仅如此,一家南方大型券商VR行业分析师在21日告诉记者,由于暴风魔镜属于移动VR硬件设备,在谷歌、微软、索尼等一线龙头厂商技术、服务的引领下一直处在“模仿阶段”。“上游技术和产品的迭代往往会造成兼容性‘鸿沟’,硬件厂商需要为此付出的风险成本十分高昂。”

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