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华平:做陪伴企业成长的“双重推手”

2017-08-21 17:48:47   中国经济网

华平投资合伙人、中国消费组负责人陈伟豪早在2010年就开始紧盯出行。当时,租车这个领域只有三家,神州、一嗨、至尊。行业刚刚起步,每家的车队数量都不多,都在1000辆车左右,神州在三家中是体量最小的一家。陈伟豪和这三家企业的老大都聊过天,这几个人谁也没能预想到,这个市场的今天会有几十万辆车的规模。“美国当时有几百万辆车的规模,我想中国几十万辆应该没问题。”

“心有猛虎,细嗅蔷薇”的神州租车创始人陆正耀成功吸引了陈伟豪,但此时联想拿出了债权融资,对于刚刚起步的神州而言,更能帮助他迅速扩张车队规模。拿了联想这笔钱,神州租车火速从1000辆车做到2万辆,两年之内,规模扩大了20倍。“这更坚定了我们要投神州的决心。”2012年,神州冲击美国上市未果,华平果断投入2亿美元。”2014年,华平力推神州香港挂牌,成为了中国汽车租赁第一股。

华平除了投入大笔资金,帮助神州引入了全球第一的租车公司赫兹,助推其顺利走向资本市场外,还做了一件事,就是推动神州做B2C的专车平台。当时中国有滴滴和快的,神州另辟蹊径做了B2C的模式。陈伟豪认为滴滴和快滴用C2C的模式赚钱并不容易。“在中国出租车价格这么便宜的情况下,你还要贴着出租车价格去打,做一个和出租车基本上同质化的产品,最后要做到赚钱不容易的。”

值得一提的是,华平“深耕行业”的投资思维已渐渐形成了脉络清晰的产业链布局。例如在出行领域,华平的投资从上游的新能源汽车制造蔚来汽车、到汽车后市场的二手车买卖、汽车金融、汽车服务,甚至共享单车摩拜。

有媒体将华平称为刷不爆的信用卡,准确的说,华平刷不爆的是对企业创始团队的信任信用。

今年4月,华平投资了大搜车。其实,与大搜车的缘分来自神州,姚军红曾是神州的二把手,也正是他帮助陆正耀将计划落地,完成了神州租车从1千台车到2万辆车规模之变。2012年,姚军红离开神州创业。从 2013年姚军红做SaaS系统连接渠道到涉足汽车金融,陈伟豪每3个月就要同他见上一面。

伴随消费群体在资产概念上的变化以及车牌政策上的限制,大搜车的汽车金融租赁尝试是华平在产业链上的又一个赌注。“其实这跟我们投资租车的情况相似,当时中国可租车数量仅几万,美国有上百万辆。现在同样看融资租赁,虽然现在市场占有率不到1%,但美国已经超过30%。二手车处置的便利性来说,我们认为中国会有越来越多的人会选择以租代买,这个市场会逐渐成熟。” 陈伟豪说。

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