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华平:做陪伴企业成长的“双重推手”

2017-08-21 17:48:47   中国经济网

华平中国消费组的张磊主要负责物流领域的投资。在此之前他投资过零售渠道和品牌公司。安能物流是他在华平中国投出的第一笔物流项目。

张磊总结了物流行业在当时看到的几个特点:非常大、非常分散、非常落后。安能转型做加盟模式前,并不是张磊的目标。直到2013年7月份安能决定转型去模仿“四通一达”做加盟模式的零担业务,“华平在2013年11月份决定投,12月份就签了字。”

华平给安能的第一笔资金共计1500万美金。半年后,又追加5000万美金的投资。张磊告诉公司,先不用计成本,把网络先搭起来。张磊和团队给安能提供了许多同行业数据分析模型,和安能一起去设计整个网络的战略规划和财务分析模型,包括分拨中心的具体分布和搭建方法。此外,华平还帮助安能招兵买马,补充了CFO、人力资源、IT等职能部门的高管。

更精细化的运营则是安能看重用更科学、更合理,用数据化来驱动整个网络的运营。张磊说:“这也是华平极为看重安能的因素,安能的团队一直保持着强大的创业动能,作为快递领域的后来者,安能管理上没有包袱,有后发的优势。相信在快运网络已经积累的数据化营运方法,在快递领域也会发生作用。”

安能物流业务量起的很快,2013-2015年连着三年每年翻接近3倍,公司业务也在2016年11月扭亏为盈。经过5年时间,安能就从一家区域性公司做到了中国零担快运行业第一的位置,拥有遍布全国的零担快运网,有200余个直营的分拨中心,3000余条车线。

等到2015年凯雷、高盛、鼎晖、海通投资时,安能投后估值已经接近8亿美元,比华平第一笔投资时增长了17倍。在最近一轮融资中,安能投后估值达到了13亿美金。“3年翻了30多倍。”

魏臻现在回忆起安能也是感慨良多:“我们对安能进行第一笔投资时,他在整个零担行业排名十几。一年后,就是行业第二,仅次于德邦。现在,他是绝对的第一,从交易量到运货量比第二名高出30%-40%。”

2016年,安能物流高调宣布进军快递业,成为业内焦点。除安能物流之外,华平还投资了中通快递、同城配送企业云鸟物流和仓储机器人极智嘉。张磊认为,物流业占到中国内地整体GDP的16%,也是新零售供应链重塑的关键环节,投资中国经济机会,就必然要投资中国物流。

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