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自驾车与露营旅游生成五大行业热点

2017-07-05 10:24:55   经济参考报

汽车俱乐部细分化、专业化发展

当前我国汽车俱乐部约3万家,自驾游相关俱乐部占10%左右。大型汽车俱乐部开始在全国建立分支机构;地区内俱乐部纷纷建立联盟,实现“抱团式”发展。组织自驾出游的休闲类俱乐部、汽车维修救援的服务类俱乐部、组织越野户外活动和大型赛事的体育类俱乐部、进行房车销售和租赁的房车类俱乐部等,分化趋势明显。

房车生产、销售和服务全产业链发展

2016年,我国房车保有量达到4.5万辆,比上年新增8000辆。房车消费带动房车的制造、销售、展览、租赁、管理、维修等一系列产业,产业链很长,消费潜力巨大。无论是国产房车还是进口房车都加大了在国内的营销力度,房车生产企业把重心从房车制造环节向房车服务环节转移。有些房车俱乐部针对市场的特点,拓展出房车租赁和托管服务等。以房车俱乐部为核心,根据会员不同需求,嫁接更多的消费和资源。

露营地建设网络化布局迅速展开

多个省市纷纷制定自驾游和露营地发展规划,对露营地建设提出了具体的数量目标。2016年北京建成并对外开放营地37家,建设中15家,规划中76家。福建已建和在建项目42个,已经建设21个。大型企业港中旅、首旅、奇瑞、中航、途居在全国迅速布局营地建设,例如港中旅拟在全国主要城市和重点旅游区发展500个房车营地。途居露营地股份公司形成了6家自营、39家加盟的露营地经营体系。

汽车租赁行业创新式发展

随着出行方式的革新,共享模式在汽车租赁行业也得到应用。新模式不断产生,诞生了一批服务自驾游游客需求的专业公司,例如悟空租车,这种轻资产的网络化租车模式更符合年轻旅游消费者的需求。新理念、新能源不断应用,例如易开租车的新能源分时租赁模式,已经在全国展开布局,尤其是在一些旅游城市的主要景点周围布局,在一些城市形成了租赁网络。面对数量庞大的旅游休闲出行人群,传统的汽车租赁企业开始改造租车流程、研发基于移动网络的APP、改变网络界面和支付方式,更好适应旅游散客的需要。房车租赁企业也成为汽车租赁行业的新兵。

自驾和户外装备用品制造趋热

自驾车旅游和休闲是一种新的旅游业态,也是一种全新的生活方式。围绕这一生活方式的转变,对各种用品的需求是全方位的。2016年,在北京、南京、太原等地举行的房车露营展上,户外装备和休闲运动用品的比重越来越大。随着露营地房车、木屋、水电桩等基础设施建设完成之后,需求将会向户外运动、休闲、装备制造领域延伸,这一领域有越来越热的倾向。

(作者单位:中国社科院财经战略研究院)

(责编:孙博洋、夏晓伦)

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