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让主流意识形态建设“强”起来
2017-08-25 09:31:43 中国青年网
第四,高度警醒,跟踪研究,牢牢把握社会思潮引导的主动权。在多元社会思潮的背景下,我们要充分认识各种非主流思潮蔓延对传播社会主义主流意识形态工作的干扰,绝不能掉以轻心。但同时,我们对各种社会思潮也不能一概否定,因为其中包括科学、进步、积极的思潮,也包括错误、落后、消极的思潮。各种思潮的存在及蔓延,有其特定的社会根源和现实基础,在一定程度上也反映了社会诉求和一些问题。因此,要重视对社会思潮的动态考察和跟踪研究,科学研判其发展趋向。同时,为了寻求社会“最大公约数”,主流意识形态要为维护社会公平正义,实现好、维护好和发展好最广大人民的根本利益摇旗呐喊,努力实现与最大多数人的价值同构,牢牢把握对社会思潮引导的主动权。
第五,加强网络传播管理,巩固发展健康向上的主流舆论。如何建设好、运用好、管理好互联网,是各级党委和政府的一项重大课题。主流媒体机构要结合时代发展、科技进步和群众需求,做好理念创新、手段创新和话语创新,构筑网上主流舆论传播平台,发出“主流声音”,主导社会心理和文化氛围;信息运营网站要切实担负起网络言论“第一把关人”的社会角色,积极推广健康网站、绿色网站建设,形成网上正面舆论的强势;宣传文化部门要积极探索互联网管理新模式,加快培养认同国家主流意识形态的网络“大V”和“意见领袖”,充分发挥他们的优势和网络影响力;司法部门要在积极推进网络实名制的同时,加大互联网法治建设的力度,依法保护公民合法权益,严厉打击网络造谣传谣行为,促进负责任的网络舆论的形成。总之,坚持正确舆论导向,加强互联网建设和传播管理,是网络时代坚守主流意识形态的关键环节。
(作者为南京大学马克思主义学院副教授)
【注:本文系国家社科基金项目“中国特色社会主义理论的竞争力研究”(项目编号为15BKS030)的阶段性成果】
【参考文献】
①冯虞章:《坚守马克思主义意识形态阵地》,《马克思主义研究》,2014年第1期。
②王锁明:《微传播的社会效应及其治理》,《中国井冈山干部学院学报》,2014年第5期。
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