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让主流意识形态建设“强”起来

2017-08-25 09:31:43   中国青年网

第五,网络舆论管理的艰难。近年来,随着互联网的发展,一个“人人握有麦克风”的自媒体时代悄然到来。自媒体的到来有其积极意义,但也给传播主流价值观带来挑战。例如:互联网传播拓展了公众对信息的发布扩散能力,但也带来不同价值观整合的新困扰;人们对“海量”信息选择的自主权大大增强,但也削弱了主流意识形态的凝聚力;互联网开放、多元、瞬间的信息传播方式,提供了相互交流的便捷,但也使网络谣言走上了快车道,加大着舆论管理的难度。

回应现实挑战的主流意识形态建设路径

意识形态工作能否做好,事关党和国家工作的大局和全局,因而面对这些挑战,我们必须应战。

第一,多部门联手、主动出击,积极实施文化“走出去”战略。党校、干部学院、社会科学院、高校及智库,要积极实施“走出去”战略,并在重要国际场合发声亮剑,讲好“中国故事”,介绍“中国方案”,传播“中国理念”,增强“中国理论”的国际影响力和竞争力。国家教育主管部门和有关高校,应努力与国外合作高校共同办好孔子学院,使之在中国文化的国际传播中发挥正能量。文化产业部门,应开发和制作包含中国元素、符合国外消费需求的文化创意产品,提升我国文化产品的国际市场竞争力。同时,思想宣传文化主管部门必须积极维护国内的意识形态安全与管理,加强对境外非政府组织在我国开展相关活动的规范管理,严防敌对势力的文化和价值观渗透,牢牢掌握意识形态工作的领导权、管理权和话语权。

第二,积极参与国际科技合作,但不忽视共同课题背后的无形因素。当今科技合作愈来愈国际化,我国科学家当然要积极参与其中。然而有关部门必须高度重视共同课题背后的无形因素,如意识形态、民族文化和国家安全等。具体来说,科技主管部门要通过相关典型案例,教育引导科技人员,增强他们的国家安全意识,使他们自觉履行维护国家安全的义务;主流媒体要大力宣传科学家中的爱国主义典型,营造“科学无国界,但科学家有祖国”的舆论氛围,促使科技人员自觉抵御国际合作中的“利诱”;国家安全部门要加大监控力度,防止国外敌对势力利用科技国际合作的渗透活动,坚决捍卫我国的国家利益。

第三,发展市场经济的同时,着力加大思想文化领域建设的力度。面对市场经济发展中的负面效应,我们在抓经济建设的同时,一刻也不能放松意识形态工作。在思想观念上,牢牢坚持“两手都要抓,两手都要硬”的战略思想,要从市场经济建设这个新背景出发,采取合理有效措施着力推进思想道德建设。在新闻报道上,要把维护社会稳定放在新闻工作的突出位置,客观理性报道社会热点和敏感问题,引导社会情绪、社会心理朝着积极健康的方向发展。在思想舆论宣传方式方法上,要着眼可接受性。围绕争夺群众、赢得人心这一目标,始终坚持以人民为中心的理念,把宣传践行社会主义核心价值观与解决广大群众实际问题相结合,推动政府部门解决社会民生问题,使广大群众在改革发展中有更多获得感,增强对社会主义核心价值观的认同感。

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