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用IP生态赋网文新生机,爱奇艺“云腾计划”要造怎么样的时势英雄?
文学处在整个IP生态链上游,是IP产业链上的核心环节。如何发挥网络文学价值最大化释放是各平台关注的重点。据行业预测,到2020年,整个娱乐内容市场规模将达一万亿;同时,全网剧付费收入将在2020年追平电影总票房。同时,网大市场不仅在数量上呈现爆发式增长,更在题材方面基于多元化、小而美等元素稳健发展。正因网剧、网大等纯网内容的朝阳发展,论坛上,爱奇艺文学事业部总经理冻千秋正式宣布爱奇艺文学将联合爱奇艺网剧、爱奇艺网大启动云腾计划,以文学驱动网剧、网大等影视创作形态,在实现内容价值最大化的同时,让各关联方彼此联动,以开放的IP产业生态链开启网文行业新时代,促进产业链共生共荣、良性发展。
爱奇艺创始人、CEO龚宇曾经在2017年爱奇艺世界?大会中提出的企业愿景:“做一家以科技创新为驱动的伟大娱乐公司。”目前,伟大娱乐公司正变得枝繁叶茂,未来,爱奇艺将继续通过打造诸多顶级IP并进行全产业链开发,建立以IP为核心,围绕影视、漫画、文学、直播、游戏、电商等提供泛娱乐产业服务,持续构建顶级IP娱乐生态。
相信,随着观众欣赏水平的提高,作为当下影视原动力的网络文学正走在“影视基因化”、“精品化”的路上,对于创作者也好、文学平台、影视制作者也罢,源头的进化和强大无疑是众望所归。
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