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用IP生态赋网文新生机,爱奇艺“云腾计划”要造怎么样的时势英雄?
与此形成对比的是,面对大力开发,网文IP也有点吃不消了。不知大家有没有注意到,但凡是取得好成绩的网文基本都是5-10年前的作品,比如:2007年出版的《琅琊榜》、2009年出版的《花千骨》和《三生三世十里桃花》、2005年出版的《步步惊心》、2011年出版的《醉玲珑》……
如今,网络文学正快速发展,但仍存在内容张力不足、精品缺乏等桎梏。伴随纯网内容,尤其是网络剧、网络大电影的发展壮大,为网络文学的可持续发展带来新思路。8月11日,以“网络正能量、文学新高峰”为主题的首届中国“网络文学+”大会开幕式暨中国网络文学高峰论坛在北京亦创国际会展中心举行。
作为大会的首场平行论坛,由爱奇艺文学主办的“网络文学+生态:文学驱动影视”论坛如期举行,爱奇艺宣布正式启动“云腾计划”,爱奇艺文学将向爱奇艺网络剧(以下简称“网剧”)、爱奇艺网络大电影(以下简称“网大”)免费开放共600部IP版权,采用后期收入分成的盈利模式,与合作方同生共荣。未来,爱奇艺将积极推动网文新时代,以源头文学驱动下游影视,赋能爱奇艺IP全产业链,实现同一IP的价值最大化。
同时,爱奇艺文学宣布启动云腾计划,爱奇艺将以文学驱动影视,免费开放100部网剧IP、500部网大IP,采取后期收入分成,与合作方共担风险的合作方式。其中,网剧根据作品类型与题材、人设丰满度等维度,将作品分为甲乙两级(甲级作品爱奇艺文学占股10%,乙级作品占5%),并把这些优秀的版权提供给主流视频平台A、B级合作方及有电视剧改编经验的合作方。关于网大与爱奇艺文学的联动,网大为在各个平台有A、B级作品及院线电影作品的合作方,提供更多福利政策,帮助他们产出更好的优质作品。网剧、网大作品上线后,制片方将与爱奇艺按照约定比例分成;同时,该IP的其他权利,合作方也可获得优先权。
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