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爱奇艺独播暑期首部玄幻大剧 《轩辕剑之汉之云》8日热血开播
2017-08-08 18:45:16 中国经济网
8月8日,爱奇艺全网独播的古装玄幻大剧《轩辕剑之汉之云》正式上线,作为今年暑期档唯一一部玄幻巨制,该剧凭借其原著IP强大影响力,在开播前就受到了高度关注,微博话题#轩辕剑之汉之云#阅读量高达4.4亿。随着《轩辕剑之汉之云》的热血开播,在爱奇艺强大的运营力与“轩辕剑”这一优秀IP内容加持下,势必将再次掀起暑期新一轮玄幻风潮,为爱奇艺暑期大剧矩阵再添新秀。《轩辕剑之汉之云》将于今晚(8月8日)登陆爱奇艺全网独播,即日起,每周一、二22:00 VIP会员更新2集,24:00免费更新,VIP会员抢先看4集。
作为“轩辕剑”系列的又一部重磅IP作品,剧版《轩辕剑之汉之云》由潘文杰、金沙指导,张云龙、于朦胧、关晓彤、张佳宁、SNH48鞠婧祎、高伟光等超高人气演员共同出演,该剧讲述了“轩辕剑”依靠其本身的剑气变成的朝云和暮云两位兄弟,站在对立阵营两兄弟肩负着各自的责任和重担,让这部大剧从剧情到人物设定等呈现出了宏大且青春热血的故事特点。爱奇艺作为《轩辕剑之汉之云》的全网独播视频平台,依靠平台的优质资源爱奇艺泡泡圈子,目前《轩辕剑之汉之云》泡泡圈子圈粉超过126万,同时启动娱乐资讯、首页推荐等全产业布局使得该剧的关注度得以全网发酵。
爱奇艺通过自身内容优势与强大的平台运营能力正在加速剧集从量化到精品化的提升转化,保证大剧产量的同时更注重高品质内容的输出。根据最新的艾瑞MUT数据显示,截止到今年6月,爱奇艺APP独立设备达到5.6亿、月使用时长达64亿小时,始终领先全网,并保持视频行业第一。在强大的平台运营力与用户占有率的优势下,爱奇艺推出了《楚乔传》《醉玲珑》《深海利剑》《我的前半生》集合了古装、青春、军旅、奇幻、都市情感等题材多元、内容创新的剧集,并与爱奇艺自制剧《河神》《鬼吹灯之牧野诡事》《盲侠大律师》等系列优质剧集同步热播,从剧集的质与量的协同发展上真正扩充了爱奇艺“多元+创新”的内容版图,实现版权与自制内容的全网领跑。此次,《轩辕剑之汉之云》作为今年暑期唯一一档玄幻题材大剧,它的播出成功填补了今夏玄幻古装的题材空缺。未来,爱奇艺将继续垂直于精品化的内容生产,引领行业开拓娱乐产业的巨大潜力,为用户呈上更加多样化的娱乐生活新体验。
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