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《大学生来了》第二季热播 爱奇艺纯网综艺年轻化布局领跑行业
2017-08-07 10:07:01 中国经济网
爱奇艺“极致青春观点秀”《大学生来了》第二季持续热播,这档以“不定义、不评判”理念著称、聚拢大学生族群的纯网综艺,在今夏持续引爆大学生观看热潮。“李湘解读职场生存秘诀”、“张雪迎选男友拒套路”、“大学生做微商合理吗”等热门话题更引发大学生争相讨论。可以显见,爱奇艺在纯网综艺领域不断进行题材、内容和形式上的创新与突破,促进内容版图纵深扩张的同时,其差异化模式更引领行业健康发展。
进入暑期档以来,爱奇艺不断创新多元品类优质内容,持续巩固并吸引年轻用户。极具青春气息的“卧谈综艺”《大学生来了》第二季,不仅延续第一季高口碑和高关注度,连日来更盘踞骨朵网络数据、艺恩数据和Vlinkage等权威榜单前列。截止目前,微博话题#大学生来了#阅读量已达10.4亿,引358.3万网友参与讨论。从立意到审美都紧随年轻人思潮的《大学生来了》第二季,还陆续引来思想聚焦、拜托了脱口秀和节目一线、影视独舌、影视观察家等近10家微博大V、微信自媒体主动安利节目。其中,节目一线评论道,《大学生来了》真正为年轻的大学生群体打造了一个观点的表达场,是当之无愧的“极致青春观点秀”。爱奇艺深度把握年轻用户多元需求,并不断创新思变,进一步完善垂直细分内容布局的进程中,获得行业和用户力赞。
根据国家统计局和教育部今年7月发布的数据显示,全国在校大学生人数已达2695.8万人。作为爱奇艺垂直年轻用户布局的代表性作品,《大学生来了》第二季基于其精众化的细分策略,不断拓宽的内容版图,使得节目80后、90后用户占比不断增长,更已覆盖05后甚至60后用户。该节目在爱奇艺聚拢的5.7万泡泡评论中,不少用户更表示,“独家花絮也是笑到停不下来,入坑两年来,一直在爱奇艺追《大学生来了》呢!”。在今年的爱奇艺世界大会上,爱奇艺首席内容官王晓晖曾强调,年轻化的网民结构已经向着更均衡的方向发展,这就需要我们瞄准各个细分领域,既做“大众菜”’,又做“私房菜”。正在热播的爱奇艺纯网综艺《大学生来了》第二季,不仅持续深挖年轻用户痛点,独家为用户奉上的“私房菜”,让爱奇艺成为年轻用户首选的娱乐生活平台。
如今,网络综艺产业已经进入精细化、专业化、标准化的运作阶段,任何视频平台的综艺节目均试图通过内容题材的深度创新,成功抢滩登陆。作为国内视频平台的领航者,爱奇艺始终秉承“青春阳光正能量”的价值内核,不断拓宽娱乐版图的纵深和边界。仅在今年暑期档,便在不同领域推出爆款内容,如中国首档Hip-hop文化推广节目《中国有嘻哈》、美食脱口秀综艺《姐姐好饿2》、垂直大学生族群的“极致青春观点秀”《大学生来了》第二季以及首档明星自助式私人订制综艺《无与伦比的发布会》等重磅纯网综艺,不断刷新纯网综艺市场新标准。在未来,爱奇艺将持续在纯网综艺领域“精耕细作”,凭借差异化内容不断突围,并将引领市场朝着健康良性方向发展。
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