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爱奇艺《鬼吹灯之牧野诡事》第一季超10亿收官 第二季今日上线

2017-08-07 18:31:09   中国经济网

由爱奇艺、向上影业出品,黄晓明、天下霸唱监制的青春探险剧《鬼吹灯之牧野诡事》第二季于8月7日晚8点正式回归上线,与第一季无缝衔接,VIP会员抢先看一周。《鬼吹灯之牧野诡事》第一季累积播放量超10亿,微博同名话题#鬼吹灯之牧野诡事#阅读量达7.4亿。第二季将以更为激烈的人物冲突,继续演绎胡天、冰轮以及反派黎若花与霸王冢之间的故事。《鬼吹灯之牧野诡事》是爱奇艺在探险类题材青春化改编之路上的一次成功尝试,同时也再次彰显了爱奇艺青春、阳光、正能量的核心价值观。

爱奇艺坚持以个性化、青春化构建新时代的网络内容,此次《鬼吹灯之牧野诡事》首创摸金探险类题材,以全新的视角,将故事聚焦在传承古代探墓绝技的“摸金二代”身上,讲述他们带着祖辈的家传技术与最新的高科技设备,展开探古索今、寻找父辈的冒险故事。抛去原著中的沧桑、厚重感,《鬼吹灯之牧野诡事》第一季在剧情设置上加入了更多青春、喜感的元素,全新打造的人设配合年轻演员青春化的演绎,为传统探险题材注入了轻松和随性,散发出一种与众不同的青春探险气质。

此外,在排播模式上,《鬼吹灯之牧野诡事》第二季将沿用第一季“每周两集更新,VIP抢先看一周”的周播形式。更为有效的贴合年轻用户追剧习惯,打造观剧氛围,并持续引发用户讨论进而形成内容及口碑的深度发酵。爱奇艺不断借助“周播”模式培养用户内容接收频率,提升用户观剧体验,最终实现用户付费养成。

《鬼吹灯之牧野诡事》从创新出发,以年轻化的设定,将喜剧、爱情与探墓元素相融合,充分迎合当下年轻人的审美喜好和想像,更具代入感。作为视频行业的引领者,爱奇艺始终坚持“精品化”战略布局,以创新为核心竞争力,通过内容品质及制作标准升级,商业模式激活,实现与“美剧模式”对标,以及网剧头部内容打造。


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