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评疯狂粉丝团:想象的爱恋无法拯救生活的一片苍茫

2017-09-08 17:32:06   中国青年网

在时代迅速变革和经纪公司的支持下,粉丝经济运作体系被深耕,增加了粉丝群体和明星们的曝光率与互动性,使追星这个话题裹挟着金钱、伦理等争议,持续袭来,令人侧目。

清华大学心理学系主任彭凯平认为,追星行为的本质,是渴望建立一种“虚拟的关系与联结”。现实中亲密关系的缺失,或对亲密关系的不满、不安,是产生这种心理需求的重要原因。

有研究机构调查发现,容易崇拜偶像、迷恋追星的粉丝,更倾向于理想主义、浪漫主义和绝对主义。以青少年群体为代表的追星族们,往往始于对偶像外貌、气质等外在特征的表层欣赏,随后在各种包装宣传之下,自认为对其有了更深入了解,进而将各种对生活的美好想象投射到他们身上。

在追星过程中,粉丝们往往将梦想、欲望、遗憾寄托在偶像身上,通过偶像的成功实现想象性满足,并在粉丝群体活动中找到归属感和愉悦感。在这一过程中,自身现实与梦想的差距,被予以一种虚拟满足,得以暂时逃离现实生活的残酷和真相。

高度的沉浸和投入,导致部分粉丝难以区分虚拟与现实。有些粉丝仅是表面上效仿明星的穿着打扮或说话方式,投入更深者则认为自己与偶像间存在一种强烈的情感联结,将自己想象为可以拥有明星的“私密爱人”。无怪乎有理性网民吐槽,明星婚恋就是粉丝爱情观的“白皮书”和“晴雨表”:“明星离婚,粉丝说再不相信爱了;明星结婚,粉丝心碎了;明星出轨,粉丝说你辜负了我……”

只是,粉丝们不知道或刻意忽视的是,偶像的颜值和魅力多为商业包装营销的结果。完美的理想化人设,在现实生活中几乎是不存在的。一旦偶像出现打架、爆粗口、交通肇事等“放飞自我”“人设崩坏”的举动,“骨灰粉”就迅速为其找借口推脱,即使成年偶像吸毒犯法也被说成“他还只是个孩子”;部分粉丝则难以接受现实,为其哀伤、幻灭,甚至出现一蹶不振、自残自闭等过度行为。

一场过度崇拜的青春“拜物教”

“真实的人要他们生活虚构,虚构的人又要他们生活真实。”上世纪80年代,鬼才导演伍迪·艾伦在超现实主义电影《开罗紫玫瑰》中,对电影与生活的互动予以诠释。影片用“伊索寓言”般的魔幻桥段,犀利诠释偶像与粉丝的残酷距离:镜花水月般的想象性爱恋再美好,也无法真正拯救你生活的一片苍凉。

粉丝们对明星偶像一片赤诚、无比忠贞的追随,演绎着这个时代的青春“拜物教”。无怪乎一位知名导演不禁感慨,“偶像文化已经变成一件全民疯狂的事情”。

其实,追星本身并不是什么洪水猛兽。如果理性喜爱、收放有度,合理表达个人情感的同时,不影响社会和他人生活,不耽误自身进步发展,也未尝不可。然而,一些粉丝崇拜明星,向往的是“一夜爆红”的运气,憧憬的是光鲜亮丽、拜金奢侈的外表与光环。“明明可以靠才华,却有好命靠颜值”,这样肤浅化的浮躁风气,若持续盛行,必将对社会造成负面影响。

粉丝崇拜和偶像经济更是一些年轻人价值取向和精神境界的反光镜。成长之路上,偶像崇拜如同沿途旖旎的风光,但风光再美,也不能影响自己的人生行程。摒除无谓喧嚣,依靠自身力量,找到属于自己的坚强,才能活出人生的精彩。(记者 彭卓)

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