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中国"网络文学+"大会开幕 构建网络文化发展生态圈
论坛上,国家新闻出版广电总局数字出版司司长张毅君首先介绍了网络文学领域的相关政策,并对政策进行了简要解读。中国作家协会原副主席、中国作家协会网络文学委员会主任陈崎嵘在主题演讲中指出:“网络文学已进入‘升级换代’的关键期,对其宜放长远之眼、抱宽容之心、施对症之策。打造网络文学精品,重在引导网络作家树立文学理想、提升思想境界、关注现实题材,增强精品意识和创新能力。”
阅文集团CEO吴文辉,阿里巴巴文化娱乐集团CFO、阿里文学CEO宇乾,爱奇艺CCO王晓晖,北京磨铁图书有限公司董事长漆峻泓,著名网络作家月关5位网络文学领域的企业和作者代表发言。他们结合自身经验,对中国网络文学的发展状况进行思考和探析。“中国网络文学自然发酵、自下而上的成功,证明了中国式故事在全球市场的接受度。”吴文辉表示,“我们希望中国式超级IP能够扛起中国文化海外输出的大旗,并具备可持续挖掘的正能量价值。”宇乾认为“网络文学是文娱产业的风向标”,他谈到,网络文学正在经历新一轮的产业升级,有必要通过用户触达、商业化、人才等三大新基础设施建设,来发挥正能量、实现新高峰。近些年来,由网络文学改编的影视剧“大火”,王晓晖对此深有体会,他期待,网络文学敲开影视之门后,催化全产业链的合作共赢可以共建一个和谐、开放、共荣的IP生态。漆峻泓认为,网络文学在产业融合过程中发挥着先锋、向导、活水、源泉作用。“网络历史小说第一人”月关则希望,通过内外力共作用,来促进网络文学健康发展,进而实现网络文学主流化、经典化。
本次中国“网络文学+”大会由国家新闻出版广电总局、北京市人民政府指导,北京市委宣传部、中国音像与数字出版协会、北京市新闻出版广电局(北京市版权局)、北京市互联网信息办公室、北京市文学艺术界联合会、北京经济技术开发区管理委员会主办。
据主办单位相关负责同志介绍,经过定向邀请,国内65家行业领先企业参展,大会将从8月11日持续到8月13日。期间,还会有平行主题论坛、中国网络文学IP交易大会、读者体验活动、网络文学线上活动、成果发布等多项议程,希望有效整合网络文学产业链的上下游资源,搭建网络文学创作、开发、展示、交流、合作、转化的良好平台。
嘉宾签到。千龙网记者陈健男摄
中国作协网络文学委员会主任、中国作协原副主席陈崎嵘发表《中国网络文学应该心向远方、目视高峰》演讲。千龙网记者陈健男摄
大会活动现场。千龙网记者陈健男摄
责任编辑:曲格林 CN064
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