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网络文学发展呈现新趋势?历史类IP热度或升高

2017-08-11 23:36:46   中国青年网

分享会现场。掌阅供图

中新网北京8月11日电(上官云)11日下午,由掌阅主办的“网络文学新趋势:漫谈历史IP巨大前景”媒体分享会在北京召开。著名网络作家、网文“大神”月关表示,网络文学发展到今天,应该算是刚刚长到“成人”,接下来由于资本作用,即影视化需求,会让网络文学更加成熟。

近年,中国网络文学事业发展迅猛。据媒体报道,中国网络文学用户规模达到了3.33亿,2016年中国网络文学市场规模达到了120亿元。但在繁荣的表面之下,也存在一些问题。正如掌阅联合创始人王良在会上提到的:“盗版和抄袭问题是网络文学的两颗毒瘤,需要政府、企业、作家、读者一起努力去解决。”

随着网络文学的快速发展,从影视化到改编游戏,到周边产品开发,网络文学IP越来越受到影视行业和资本市场的追捧,网络文学的未来发展趋势也成为了众人关注的焦点。掌阅文学总经理谢思鹏认为,未来网络文学市场会进一步的规范化,作品则会进一步精品化,同时作者和平台之间权益的对等化,他表示对未来网络文学发展充满了期待。

作家月关在现场发言。掌阅供图

其中,《军师联盟》等影视剧的热播,也在某种程度上显示了历史类IP以及其影视、游戏转化的热度。今年2月23日,月关签约掌阅,共同打造精品文学内容。他认为,历史类IP的持续火热与中国历史和文化传承是分不开的,随便从文库中取材一点都可以形成一段动人优美的故事。

同时,月关认为IP的影视、游戏转化对网络文学是积极的:“曾有人比喻说,网络文学,是作家和读者之间互动共创的一种游戏。在影视和游戏产业介入时,我们就多了两个参与这个游戏的小伙伴,这必然会导致整个游戏及其规则发生一定的改变,但这种改变是良性的、积极的。”

那么,“IP”应该如何走出去?对此,王良提出了“因时而出,因地制宜,面对不同文化形态,配以适合的作品走出去”的想法。从作家角度出发,月关表示,IP想要走出去,主要依托于国家实力与作品实力这两个基本点,只要符合这两点就能获得世界的认可。(完)

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