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阿里文学宣布新战略:“新基础设施”赋能网络文学

2017-08-12 10:38:18   国际在线

国际在线消息(记者 靳松):8月11日,在首届中国“网络文学+”大会上,阿里巴巴文化娱乐集团CFO、阿里文学CEO 黎直前(宇乾)表示,中国网络文学需要加快基础设施建设。阿里文学将通过用户触达、商业变现、内容系统建设三方面新基础设施,赋能网络文学,以推动新一轮产业升级。黎直前强调,阿里文学处在内容端的重要战略地位,要打造以网文IP为核心的全链路衍生模式。

“新基础设施”赋能网络文学

中国“网络文学+”大会是网络文学领域规模最大的行业峰会之一。本届大会以“网络正能量、文学新高峰”为主题,旨在引导网络文学正向发展,构建网络文学发展生态圈。阿里文学、磨铁、阅文、掌阅等网络文学企业参加。阿里巴巴文化娱乐集团CFO、阿里文学CEO黎直前在会上公布了阿里文学的最新战略。

今年是网络文学发展的第20年,在告别野蛮生长后,中国网络文学市场实现了内容和用户层面的双爆发。同时,随着网文IP对影视、游戏等行业的影响力不断加强,网络文学已经进入到价值爆发的融合时代。

“网文行业的每次变革,都伴随着基础设施的建设。”黎直前认为“现在网文不仅仅是IP的源头,它更大的作用是IP是否具备衍生价值的试金石和文娱产业发展的风向标”。因此,网络文学在用户触达、商业变现、内容系统建设上的新基础设施将成为网文行业进入融合时代的关键因素。

综合型生态平台建设“新基础设施”

依托阿里文娱集团,阿里文学已成为国内最大的移动阅读入口和网络文学平台之一。黎直前强调,打造网络文学的新基础设施,需要的是全链路开发能力,而这也是“综合型生态平台”相对“单体公司”的优势。阿里文学正在从用户触达、商业变现以及内容系统建设三方面布局。

在用户触达方面:阿里文学已经实现了单点接入多点输出。通过阿里文学旗下书旗小说、淘宝阅读、UC小说、优酷书城等入口,网文作品的知名度和影响力可以得到快速提升。比如,在优酷今年推出的超级剧集《春风十里不如你》和《军师联盟》中,阿里文学与优酷开展了内容联动,观众在追剧的同时也能观看原著小说。播放期内,原著小说访问量提升40%,创造了互联网时代下的文影联动新模式。

同时,依托阿里的电商数据、支付数据、位置数据、兴趣数据,阿里文学根据用户标签和算法,进行千人千面的个性化内容推荐,实现了从人找信息到信息找人全新转变。此外,阿里文学联合磨铁等生态合作伙伴,布局出版书领域,以满足不同层面用户的需求。

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