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猪八戒网创始人兼CEO朱明跃:“二师兄”取经记

2017-08-11 07:17:36   中国经济网

“我看到了一个非常好的趋势,这是过去做梦都想不到的。”朱明跃说,如今在猪八戒平台上,需求端和供应端都在发生显著变化。比如,华为的很多技术开发在源源不断地通过平台来分发,一些全球顶级4A公司也有意愿成为天蓬网上的供应商。

在朱明跃看来,这不仅仅是因为平台逐渐成熟,还要感谢这个时代,各行各业都在拥抱互联网,主流供需双方在向平台靠拢。

“过去,不管我们怎么做顶层设计,也想不到猪八戒会形成线上两个市场+线下一个社区的网络。我们的愿景,是要把全世界的知识工作者通过平台连接起来,服务全世界。”朱明跃说。

现在最风光也最艰难

2015年,猪八戒网获得赛伯乐集团和重庆北部新区下属国有企业共同投出的C轮融资26亿元,平台估值过百亿元,市场占有率超过80%。

蛰伏9年,一朝腾飞动天下。回想创立之初,猪八戒网既非技能分享类“威客”网站的第一家,也不是独一家。为何只有猪八戒能“飞”起来?

朱明跃说,2006年到2015年,猪八戒发展得很艰难但也是最坚实的一个阶段,“每天一万,解决吃饭”曾经是公司的口号。从悬赏模式到店铺模式,从收“过路费”到免除佣金,构建“大数据+平台服务”,猪八戒网经历了9次腾云行动,9次把公司的产品和组织推倒重来。

2016年以来,猪八戒网转守为攻,发展不断加速。人们看到的是猪八戒网的风光,但朱明跃眼里更多的却是风险。

他列举了一组数字:2015年,公司只有1000人左右,短短一年多的时间,员工人数超过5000人,而且分布在24个省。猪八戒网也从一个在生死线上挣扎的市场,变成被资本、媒体和政府高度关注的社区网络。“我们的价值观和文化正在被稀释,平台上的生态也出现恶化。80%的员工入职不满一年,80%的商家入驻平台不满一年,这给平台文化和生态带来的冲击是难以想象的。”朱明跃自问,怎样才能直面冲击,带领团队迎接下一个9年?

“我们现在是最风光也最艰难的时候。这不是危言耸听。有时候蒙面狂奔,一旦溃败起来,如山倒,如水淹。”广泛吸取经验教训,朱明跃有两点思考:平台的生态一定是生长出来的,而不是设计出来的。再快的速度也掩盖不了问题的存在,不能指望用时间换空间。

居安思危,朱明跃开始着力推进平台调整。虽然这次的调整没有命名,但他认为不亚于以往任何一次腾云行动。“这是我们寻求解决这些问题和挑战的道路。”朱明跃说。

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