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摩拜单车创始人胡玮炜:中国企业有难以匹敌的先发优势

2017-08-06 18:01:39   央广网

央广网北京8月6日消息(记者马闯)据中国之声《新闻晚高峰》报道,这个周末(5日、6日),极客公园奇点创新者峰会在北京举行。摩拜单车创始人胡玮炜在峰会上表示,7座海外城市只是开始,将以城市为单元向海外拓展。

极客公园奇点创新者峰会邀请了出行、视频、教育等多个领域独角兽企业的领军人物分享经验,其中摩拜创始人胡玮炜与极客公园创始人张鹏的对话最受关注,因为后者正是前者的前老板,胡玮炜在创业之初曾询问过张鹏的建议,张鹏认为她疯了。

张鹏:你当时讲了你这个想法,这个车会让大家随时骑、随时停。

胡玮炜:对。

张鹏:我记得我当时的反应是说,我说这得花多少钱,得弄多少辆车啊?所以,你当时自己没觉得这件事很疯狂吗?

胡玮炜:还好吧。你想想看,它又不是造火箭,可以用手机扫二维码把它开锁。要制定规则,去规范人们的行为。可能还要去跟政府交流想法,让他们来认同提出的想法,并且能够给出一定的空间做这件事情。这是我当时想的。

胡玮炜说,当时并没有过多的考虑资本支持等问题。“其实你没有办法把每个细节都想得很清楚,当然产品不一样。另外,当时也比较天真,想的是总有办法解决。”

一年多来,全国的自行车骑行率,从过去的5%变成了10%以上,共享单车大战燃遍全国多个城市,五颜六色的自行车源源不断地涌上街头,很难相信摩拜单车去年此时才刚刚进驻北京。目前,至少150亿元的资金进入到共享单车行业。从摩拜来看,截至8月1日,他们已经在全球超过150个城市投放了超过600万辆智能共享单车,入驻了包括伦敦、新加坡、米兰、佛罗伦萨等7座海外城市。

对此,胡玮炜表示,摩拜将以城市为单位继续开拓市场。“从我们做摩拜时,就说的是要做那么多城市,而不是要进那么多国家。我就是这个城市里的,我们会请本地化的团队来做,会非常认真的跟当地政府交流,不是说我们是一个革命者,而是可以为大家提供更好的服务,让城市变得更好。其实我们在背后做了非常多的工作,包括车辆的改型,要符合他们的法规。”

摩拜的成功也带动了不少国外的效仿者,但胡玮炜认为,从硬件、软件、服务三个要素来考虑,中国企业仍有难以匹敌的先发优势。“它是涉及三方面的,并不仅仅只有其中一方面。硬件、软件、服务这三个都做得好的,反而是中国最有机会,看那些拷贝者,他们最终还得向中国买自行车,软件这块中国的能力也非常强,当然硅谷可能会更加有基础。但是把硬件、软件、服务三者能够结合非常好的刚好就是摩拜。所以它首先诞生在中国,或者我们有这么大的机会也是由于这些原因。”

迄今为止,摩拜单车已经迭代到了第九个版本,在今年4月的周年会上,胡玮炜轻松举起了省力30%的新车型,彻底撕去了摩拜初期笨重的标签。而智能锁、物联网芯片、24小时云端供需匹配……摩拜在自己身上贴上了更多技术标签。

资本助推下,摩拜变得更加庞大,极客公园创始人张鹏问胡玮炜还有什么新目标,她表示,将以用户体验为核心,做好当下的业务。“虽然有那么多资本的助推,但这是一个非常花钱的行业和产业。要集中力量做好一件事情,先把这一件事情做好了,才有其它的能量做别的事情。靠的是非常精准的把握用户体验,知道用户真正需要什么,并且能够满足用户的需求。用户的痛点可能连用户自己也不知道,比如大家也不知道他们真的每天都那么想骑车。要持续做下去,技术是为了满足人需求的,不是为了炫技,好的科技都是为好的生活方式去服务的。”

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