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电商“代秒族”调查:类似黄牛党 潜藏安全隐患

2016-11-16 03:04:53   经济参考报

一位有过“代秒”经历的消费者说,之所以选择“代秒”服务是因为实在没有精力去半夜抢单,而这些“代秒”商家的收费也还算合理,可以接受。

“老猎代拍”店主告诉记者,根据“代拍”的难易程度和商品的热门程度的不同,价格不同,而相较于平时,秒杀活动期间的“代拍”价格会有所上浮。

近日,记者再次搜索时发现,一些“代秒”店铺和商品已下架或转移。据业内人士透露,大平台对这种“代秒”模式的打击力度相对较大,为此,不少想钻空牟利的“代秒族”就将生意转移到了其他小型垂直电商平台上。

中国电子商务研究中心法律与权益部分析师姚建芳表示,虽同为抢购,但“代秒”商家通过软件或人员辅助,抢购的速度和成功概率都比普通消费者高出很多,这种团队化或系统化操作就有些类似黄牛购票行为。

专家:需注重信息安全

这种“代秒”服务让全民消费的网络促销节的实惠最终优先落在了少数人的手中。在业内专家看来,这涉及了公平问题,属于不正当的“竞赛”,且商家从中牟利,不仅扰乱了抢购秩序,这种人为更改消费需求的行为也在一定程度上影响了消费者的购买积极性。

不仅如此,更大的问题在于潜在的信息安全隐患。姚建芳指出,由于淘宝账号、登录密码关联支付宝、信用卡、电话号码、家庭住址等个人隐私信息,商家虽保证消费者的信息安全,但也不排除其利用个人信息进行不正当交易行为的可能性。

中国互联网协会“互联网+”研究咨询中心副主任李易说,也可能出现一些“潜伏”的诈骗集团以“代秒”业务等为诱饵,消费者主动提交个人信息后,通过长期积累信息而后有针对性地进行电信网络诈骗。

阿里方面则回应表示,任何代理的服务都有信息泄露的风险。对于专门哄抢倒卖的黄牛等恶意行为,阿里已有专门的数据模型,可以识别并主动防控,维护商家和消费者的正当权益。而对于高风险账号,淘宝会第一时间进行安全提示和密码修改提醒,并采取临时保护措施,直至用户完成密码修改。

业内专家指出,实际上电商平台缩减“代秒”空间并不难,需要制定更加合理的优惠券发放机制,并建立监控体系和处罚机制进行有效管理。李易认为,电商平台尤其是大型电商平台要发挥其技术优势,加大打击力度,进行“反代秒”,通过监测IP、大数据侦查等方式判断并切断不正当的“代秒”操作。同时加强内部管理,并强化其对消费者的告知义务。

“消费者对待网络购物的心理应日渐成熟,保持理性。而相关监管部门应积极关注,对网络代秒等新现象给予相应规范。”姚建芳说,虽然目前我国还没有一部完整的电商法出台,但电商与实体消费关联紧密,也能运用一些现有的相关法律对其进行规范处理。

责任编辑:高宗影 CN060
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