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揭秘跨境电商新玩法——专访世舶汇总经理姚飞

2016-12-22 10:11:40   

近年来,伴随国民消费能力的提升,国人出境游及购买境外商品的需求也在逐渐增加,跨境电商平台以其便捷的购物方式和丰富多样的商品选择受到众多消费者的青睐,由此需求应运而生的跨境电商平台也是层出不穷,笔者就独家采访到中华网旗下海外购电商平台世舶汇的总经理姚飞先生,他表示对于跨境电商平台而言,找准并解决用户痛点,创新玩法才是突围的根本。

揭秘跨境电商新玩法——专访世舶汇总经理姚飞

据了解,世舶汇作为中华网旗下的海外购平台,于今年6月才正式上线,短短半年时间,在迅速收获一批忠实用户的同时,也以创新模式搅局了整个行业,已然是跨境电商行业中不可小觑的黑马。

对此,世舶汇姚总介绍到,世舶汇之所以能如此快速强势占领一席之地,一方面是基于集团母公司的全力支持,众所周知,中华网隶属于中国国际广播电台,是代表中国名声和形象的国家级门户网站,是为全球华人和想了解中国的外国人服务的多语种全媒体平台,在海外享有极高声誉,故而选择做跨境电商也是顺势而为的自然发展。世舶汇的用户来源包括中华网上亿用户的积累转换,还有来自于体系内包括国广星空及CIBN手机电视的数亿用户基础和媒体资源的支持;另一方面,世舶汇也在积极拓展线下渠道,深度挖掘包括社区、高校、企业等消费群体成为世舶汇深度用户的同时,在这些用户中逐步开展世舶汇的三级分销模式,让消费者成为世舶汇的合伙人这一模式,更成功吸引了一大批有志于在跨境电商热潮中分一杯羹的个人用户的支持。这样体制内外互推,线上线下相结合,为世舶汇带来足够多的用户积累和发展想象空间。

问及商业模式,姚总说:“现有的跨境电商平台商业模式不外乎三种:要不就单纯的平台入驻,要不就海淘买手制,或者干脆平台直营,三种各有利弊,但每种模式都无法同时解决上游产品品质问题、下游客户服务问题及库存积压现金流周转问题。世舶汇作为构建全球健康生活的跨境电商平台,致力于向中国家庭提供可信赖的海外商品及服务,并帮助海外优质品牌快速进入中国。基于此,世舶汇创新采用了海外商超与品牌入驻+海外直邮+平台售后的方式,完美解决电商平台核心的供应链、物流、服务三大难题。”

大家都知道跨境电商用户最大的痛不是购买的物品价高,而是真假难辨,关于这一点姚总介绍到,世舶汇创立之初,就十分关注供应链上游厂商的选择,坚持只与海外知名品牌商、大型商超直接签约,确保世舶汇的每一件商品都100%正品,同时因减少中间环节其价格也会远低于其他买手制,商品会由海外厂商直邮到用户手上,低价的同时保证了货物的品质。

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