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2015年,英国旅游部部长克鲁奇邀请韦斯顿进入英国政府的旅游业理事会。这是一个由20多名旅游行业领军人物组成的咨询机构,一方面为政府旅游业政策提供建议,另一方面又扮演旅游业经营者与政府之间中间人的角色,便于政府与经营者们沟通。今年6月,韦斯顿还前往中国,在上海国际民宿大会上代表英国民宿行业发言并介绍经验。
民宿协会除了维护经营者权益之外,还为成员提供信息和服务支持,另外,还通过各种公关活动向民众宣传民宿与酒店相比的一些优势,培养民众的“民宿情结”。该协会参与发起的“考虑民宿”宣传活动,通过与英国媒体合作和在社交媒体上的宣传,向民众讲述民宿经营者的故事,告诉民众民宿是英国旅游产业的重要组成部分,民宿为国内外游客提供的住宿体验是酒店不可比拟的。
韦斯顿夫妇根据自己经营民宿的经验,撰写了一本名为《成立与经营一家民宿》的书籍,成为英国很多民宿经营者的“宝典”,为很多经营者提供了有效的建议。在北约克郡经营民宿的苏·巴莱尔女士表示,自己的民宿从2012年起步到2015年被Trip Advisor评选为“全球最佳民宿”,在短时期内的迅速成功,与英国民宿协会的帮助是分不开的。2016年,英国民宿协会获得英国“接待行业最佳协会奖”,该奖项旨在奖励那些“尽管在本年度面临困难挑战、但是仍然毋庸置疑地有着优秀商业表现”的组织和机构。
(光明日报伦敦8月21日电 )
《光明日报》( 2017年08月22日 10版)
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