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英国民宿——“离开家,仍然在家里”

2017-08-22 05:25:26   光明网

  高端民宿引领全球

民宿一直是一张被英国人引以为豪的“国家名片”。《泰晤士报》关于英国民宿的一篇评论文章就曾经写道:“民宿是英国旅游产业的荣耀之一,是风格单一的连锁酒店给人们造成的幽闭恐惧症的解药,英国庞大的民宿网络是国外羡慕,但是看起来又无法效仿的”。

近年来,随着消费者休闲需求的增加,英国民宿经营者们纷纷提升经营质量。在一些高端民宿,大到房间的装修、床上用品的舒适度,小到洗浴用品的质量、咖啡的味道,都在力图超越五星级酒店的水准。2015年,全球知名旅游网站Trip Advisor以游客的打分为根据,对10年来全球主要旅游国家的酒店和民宿进行分析研究,结果表明,英国民宿的表现要超过酒店,游客对英国民宿的满意度为89.6%,而对英国酒店的满意度为80.8%。

英国民宿服务质量和受欢迎度在全球范围内也处于领先地位,Trip Advisor近年来一直在不断公布全球民宿排名,英国民宿始终表现出色。2014年,该网站评出的全球10个最佳民宿中,有6家来自英国,前两名也都属于英国。英国小型商业协会主席皮埃尔·威廉认为,“英国民宿广受欢迎证明,人们更加喜欢具有个性化色彩的住宿,民宿不需要规模庞大的资源和高额的市场营销费用,同样也能够为人们提供优质的服务”。Trip Advisor的一名发言人评价称,“英国在高端民宿领域引领全球”。

  每个民宿都有自己的故事

据统计,目前英国民宿数量达到25000家左右,提供的床位数量占全国住宿服务行业的1/5,每年创收大约20亿英镑。与中国国内近几年蓬勃发展的民宿相比,英国的民宿绝大多数规模很小,往往是经营者拿出自己个人住房的几个房间用来接待客人,经营者同时也住在民宿之内。

《泰晤士报》称,经营民宿是最容易操作的小型商业模式之一,除了可以带来可观的收入之外,更能给经营者带来灵活的生活方式。英国人经营民宿绝大多数都是出于经济考虑,但是具体原因又各不相同。有的是家里收入紧张,不得不腾出空闲房间,贴补家用;有的是厌倦了大城市的生活,到乡间或山里追求田园生活,经营民宿就成为一种谋生手段;有的是祖传的城堡或者庄园规模太大,无法承担昂贵的维护费用,只好通过招待住客来赚取维护经费,守住祖传的家业;也有个别年龄大的老人耐不住寂寞,在为自己找点事做的同时,还能找到人和自己聊天。

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