新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China

苹果vs微信:“神仙打架”不能让用户买单

2017-04-24 17:23:23   中国经济网

苹果与微信此次“短兵相接”,更多反映出两大巨头关于游戏规则的一场“暗战”。即便如此,也绝不能将绑架用户利益、通过随意更改产品功能,作为自己占领高地的“撒手锏”。无论苹果还是微信,依然要以用户使用方便和权益保护为首要考虑

微信和苹果这次“亲密接触”算不上愉快。4月19日,微信方面宣布,由于苹果新规定对应用内支付规则作了变更,因此关闭iOS版微信公众平台及表情平台赞赏功能;苹果回应称,“微信可以选择提供App内购买,让用户赞赏他们喜爱的公众号运营者”。微信此后曾在短时间内向用户提供了“二维码转账”的替代办法,但4月20日凌晨,通过二维码转账“打赏”公众号和表情作者的功能也被关闭。

仅从事件本身来看,苹果的诉求似乎一以贯之,即要求微信用户必须使用苹果的“iOS应用内付费”来“打赏”。根据iOS的游戏规则,这意味着苹果要分成30%。然而,按照苹果自己的开发者协议,只有需要在APP内付费解锁特性或功能时(比如,订阅、购买游戏币、新内容访问权限等),才必须使用iOS应用内付费。实际上,无论打赏公众号还是表情作者,用户并没有获得新的权限或者功能,因此苹果的“游戏规则”能否成立,还是未知数。

那么,为何苹果如此强硬?业界的普遍观点是,微信小程序能够对独立APP实现替代,这相当于抢了苹果的“生意”;微信的付费订阅也在绕过苹果支付体系和规则。在封闭的iOS生态中,苹果本来是整个平台的主导者和控制者,但如今微信有可能依靠巨大的流量和用户黏性分走一部分主导权,这对苹果来说,流走的可是“真金白银”,自然难以忍受。微信对平台生态主导权的态度同样强硬,此前“屏蔽支付宝红包”“屏蔽网易云音乐”等“闭门谢客”的举动还历历在目,它似乎也不愿俯首称臣,宁可砍掉iOS版的赞赏功能。

不过,对微信用户来说,“赞赏”并非核心功能;苹果与微信的“短兵相接”,更多反映出两大巨头关于游戏规则的一场“暗战”。只是,傲慢而强硬的互联网巨头之间的这场角力,究竟有没有充分考虑到用户体验?今天微信能关闭“赞赏”,明天如果付费订阅被要求不能使用微信支付,难道也会被“砍掉”?若果真如此,已经订阅了的苹果用户又该怎样处理?

巨头们希望构筑自己的生态体系,成为“老大”一呼百应,这样的心态可以理解。但“神仙打架”不能让用户买单,苹果不能想当然地用自己的开发者协议号令天下,微信同样不能简单粗暴地处理产品功能。毕竟,苹果系统和作为“超级入口”的微信,都强大到用户除了“我为鱼肉”之外,无法“用脚投票”。

移动互联网的“战争”不管多么硝烟弥漫,普通用户不管处于多么弱势的地位,巨头们也绝不能将绑架用户利益、通过随意更改产品功能,作为自己占领高地的“撒手锏”。从这一点看,一旦将来与苹果的争议上升到付费使用核心功能,腾讯或者冒产品下架的风险提供替代方案,又或许只能服从于苹果的生态体系。

用户是珍贵的资源,移动互联网强者恒强的“马太效应”虽然难以避免,但在竞争中,在提升自己话语权、寻找“钱途”的同时,无论苹果还是微信,依然要以用户使用方便和权益保护为首要考虑。毕竟,这是互联网市场能够良性运行的基础所在。

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170424/30454189.html
Server: cms-9-53
Date: 2024/12/19 16:09:47

Powered by China
China