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众筹行业迎来小阳春 人人投精品战略成效初显

2017-04-24 17:23:14   东方网

进入冷静期长达半年之久的股权型众筹在刚过去3月重新迎来小爆发。人创咨询最新的《2017年3月中国众筹行业月报》显示,作为样本的国内10家重要的股权型众筹平台在3月共成功41个项目,成功项目总融资额约1.42亿元,总投资人次3632。相比2月,成功项目数增加了156.25%,成功项目总融资额剧增583.32%,成功项目总投资人次增加了340.24%。三者相较上月均显著增长。

股权众筹或实现触底反弹,这无疑提振了沉寂多时的众筹行业士气。

人人投领衔本轮股权众筹行业复兴

人人投作为股权众筹行业中垂直的实体店铺众筹平台,在3月股权众筹活力复苏中率先萌动。

人创咨询数据显示,2017年3月人人投成功融资项目8个,融资金额达2070万元,是2月的8倍,成功项目的投资者人次从2月的115激增至599人。

与此前形成强烈反差的是,自去年9月开始,人人投平台融资项目数量、总金额以及参与人数一直持续低迷,处在经营管理转型阵痛期。

但是3月,人人投突然发力,与此同时,股权众筹行业的各项指标也暴涨近六倍,终于打破了因为国内经济形势整体艰难复苏导致的众筹行业冷静与慢速发展局面。股权众筹行业重新复苏的征兆明显。

毫无疑问,人人投是众筹行业的一面镜子。从平缓发展到3月提振,人人投的调整、转变成为股权众筹行业的缩影,让我们重新看到了众筹行业发展的新思路和行业转型升级的出路。

回归众筹行业痛点的解决

历经半年的低迷不振,人人投让实体餐饮众筹热度重新提升。这并非偶然,而是众筹思路调整之后厚积薄发的结果。

早期的众筹,参与者强调的是筹钱筹人筹资源,从本质上来看,强调的是众筹的资金端价值;随后行业逐渐发现,虽然实体店众筹项目是海量的,但是真正优质资产却难以进入到众筹行业,而会更早的被其他传统投资机构抢夺消化,留给众筹的只剩一些并不那么优质的资产。

这种资产端的问题对投资者也将产生影响,众筹项目中发生的风险事件往往都是从项目方不诚信、资产不优质开始,影响到投资者的收益,因此一些投资者对众筹投资变得更为谨慎。但投资者潜在的投资需求依旧旺盛,亟待找到投资的突破口。

人人投在实体店众筹领域最早启动,也率先发现投资过程中项目质量的参差带来的风险差异。

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