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新规“捅刀”余额宝微信快速抢跑 瞄准的不只是货基

2017-09-06 09:07:12   中国经济网

本文首发于微信公众号:券商中国。文章内容属作者个人观点,不代表和讯网立场。投资者据此操作,风险请自担。

一场全新的二马相争的大戏再度上演!

余额宝真正的对手来了!微信测试新功能“零钱通”,再次出招PK余额宝。从功能上看,零钱通与余额宝已经全面对标,高度相似。

这是微信和余额宝的第二波大战。2013年6月13日,余额宝正式上线,成为第一只互联网货币基金,迅速蹿红。随后2014年年初,微信红包的推出,使得微信支付一下子打出个漂亮的翻身仗。

那一次被马云比喻为偷袭珍珠港,也让马云无可奈何。但是,随后两年的情况看,微信理财通始终做得不温不火,没有什么让用户尖叫的体验。但余额宝却在跑马圈地,规模不断攀升,直到如今登顶全球最大。

就像上一轮微信红包一样,这次微信 “零钱通”的推出,也选择了一个巧妙的时机,那就是余额宝正在成为众矢之的。监管层正在引入对于余额宝的特别规定,力图压缩总量。

东风既来,“零钱通”能否再像微信红包一样,再次掀起新一轮风暴,我们拭目以待。

微信测试新功能“零钱通”

9月4日开始,部分关注了“腾讯理财通”这一公众号的用户收到了一条推送——《微信支付新功能——零钱通》。这是微信支付新功能”零钱通“的首批白名单用户测试。由于是新功能的限量体验,目前并不是每一位用户申请后就能参与体验。

据微信支付介绍,零钱通功能与余额宝非常类似:用户可以将零钱通里的钱直接用于消费,例如转账、发红包、扫码支付、还信用卡等。同时,当资金放在零钱通里不被使用时,可以自动赚取收益。

微信支付中“零钱”的理财功能从“零钱”入口进入后,点击下方的“零钱理财,让零钱安稳赚收益”,便可进入理财产品的选择页面。在这里,我们可以看到零钱理财一共对接了4只货币基金,近七日年化收益率在4.14%-4.46%之间不等。

零钱通如何PK余额宝

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