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有品牌才有人气

2017-09-06 08:17:03   中国青年网

在第十一届中国—东北亚博览会6号馆中,白城展区可能是“颜值”最高的一个展区。展区的一角,大朵的牡丹花蔓延在桌子、展品、宣传册以及工作人员衣服上,定睛细看,花团锦簇下摆放的竟是洮南沃土产出的“精灵”——杂粮。

实惠的农家系列、贴心的养生系列、高端的礼盒系列……展区内前来咨询、购买的市民一直络绎不绝。“洮南的杂粮品质好,这是有口皆碑的。客商现在把货都送到家门口了,能不多买点嘛。”尽管价格并不便宜,但赵先生依旧大包小裹买上了一堆。他告诉记者,不能光图便宜,得看是什么品质,“有洮南产区这几个字绝对可以放心购买”。

从赵先生的这几句话中,记者感受到了品牌的力量。纵观整个6号展馆,人气较高的几个展区,尽管展出的展品各有不同,但归结起来看,它们都有一个共同特点,即都具有名声在外的品牌形象。

在公主岭市展区,记者碰到了前来洽谈投资的“吉商”年益多。“公主岭是中国的玉米之乡,玉米的品质自是不必多说,作为从事农产品推广工作的企业,我们希望能在公主岭成功投资,将家乡优质的农产品推广出去。”年益多告诉记者,此番来吉林,是为了参加第二届吉商大会,由于时间紧迫,今天他只选择了一些自己感兴趣的地区进行洽谈。至于为什么会直奔公主岭市展区,他表示,主要还是因为公主岭市的玉米已经在全国形成了品牌。

有品牌才能集聚人气、形成市场、谋得出路,作为农业大省,未来我省优质的农产品要想“走出去”,品牌化发展或许是尤为关键的一步。

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