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亚马逊完成超市收购发力线下零售

2017-08-30 06:36:27   中国青年网

美国电商巨头亚马逊28日完成对全美最大的天然和有机食品连锁零售商——全食超市的收购,线下销售模式与互联网巨头结合的趋势凸显。分析人士表示,传统零售商面临更大的冲击,零售行业格局将重塑。据悉,未来全食自有品牌将在亚马逊多个平台上销售,部分全食门店还将设有亚马逊包裹储物柜,方便消费者自提购物产品或进行退货,进一步降低物流成本。

今年6月,亚马逊宣布斥资137亿美元收购全食。这是公司成立以来最大的一笔收购,被认为是亚马逊拓展线下业务和实体零售渠道的一个重要步骤。8月23日,全食股东批准这项交易。

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