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阿里推“新零售”落地项目“天猫小店”

2017-08-28 17:46:00   央广网

央广网杭州828日消息(记者张国亮) 马云的“五新”概念中,“新零售”最受关注。如何将“新零售”落地?继阿里无人便利、盒马鲜生之后阿里巴巴将借助“零售通”项目打造“天猫小店”。828日,阿里巴巴旗下零售通宣布,第一家专心服务社区的天猫小店已在杭州正式运营。目前,天猫小店暂为加盟的方式,预计财年底将突破一万家。

据了解,零售通是阿里巴巴针对线下零售小店推出的一站式进货平台,能够为社区零售小店提供订货、物流、营销、增值业务等全方位服务。作为阿里新零售战略两翼之一的零售通,正通过与品牌商共建智能分销网络,助力零售小店转型升级,为中国实体经济注入全新活力。

828日,阿里巴巴零售通宣布其覆盖的零售小店数量突破50万家,已成为快消B2B领域覆盖店数最多的平台之一。在这场名为“兼木成林 容川入海”的在战略发布会上,阿里巴巴表示零售通将在未来一年覆盖100万家零售小店,并在三年内占据整个市场的1/3份额。

阿里巴巴集团副总裁、零售通事业部总经理林小海表示,目前全国零售小店数量已超过600多万家,其中大部分都是夫妻老婆店。“这些小店70%以上在3-5线城市,80%的店主年龄超过45岁。平均营业时长超过12小时,还要解决选址装修、采购定价、销售收银、售后服务、客户管理等一系列问题,如此辛苦,却只能赚到微薄的收入,零售通的使命便就是帮助他们走进DT(大数据)时代。”

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