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福布斯等外媒持续报道阿里巴巴新零售:实体零售商将迎来最大机遇
国际在线报道:阿里巴巴用又一个季度的强劲增长显示了新零售战略加速推进的强大带动作用。连日来,全球各大投资机构纷纷提高阿里巴巴的目标股价,押注新零售发展前景;外媒更是持续报道阿里巴巴新零售,将其视为全球零售业未来形态的探索者,以及实体零售商的一大机遇。
阿里巴巴孵化的新零售“超级物种”——盒马鲜生
8月27日,美国商业杂志《福布斯》刊发8月以来的第二篇长文,探讨阿里巴巴在新零售领域的进展。报道表示,阿里巴巴不仅主导了中国的线上消费市场,其近期一系列动作表明,这家中国互联网公司的下一个大机遇,将在新零售战略中孕育。
去年,中国超越美国成为全球最大的零售市场,完成销售额4.9万亿美元,但是超过80%的消费依然是在实体店完成的。阿里巴巴的新零售战略正是要开发这80%的可能。
银泰新零售探索全国领先
《福布斯》观察到,阿里巴巴早在两年多前就已开始新零售布局,通过战略投资三江购物,私有化银泰商业,牵手苏宁云商、上海百联等,为公司的新零售设想提供广阔的试验田。作为新零售战略的一部分,阿里巴巴自2015年起孵化盒马鲜生,上季度正式推向公众,借助阿里的消费者洞察、移动技术以及其他的门店内专有技术,为消费者提供了无缝的线上线下全渠道体验。在盒马,消费者可以扫描产品条形码获得产品信息,可以用支付宝完成支付,盒马APP将记录购买历史,并据此来进行个性化推荐。
“实体零售商们将在新零售战略中受益。”《福布斯》认为,阿里巴巴正在开发算法,分析如品牌会员信息、购买历史和商店访问时间等用户数据,来更好地理解消费者偏好,预测消费习惯的变化。这些分析结果可以用来帮助零售商们调整产品供应、设计新的营销策略以及建立更快的供应链。
盒马鲜生CEO侯毅接受《福布斯》采访时表示,盒马鲜生和阿里巴巴新零售战略的目标并不是建立很多线下商店,而是利用阿里巴巴已经经过实践验证的新零售经验和技术来进行未来商业基础建设。这个模式更加完善之后,可以和其他传统零售商共享,来帮助他们在数字时代转型。
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