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报告称超七成消费者已具可持续消费意识
2017-08-18 08:38:03 中国青年网
本报讯 (记者杨召奎)中国连锁经营协会近日在京发布的《中国可持续消费研究报告》显示,超过七成的消费者已具备一定程度的可持续消费意识,但目前中国可持续产品市场份额占比少,没有形成规模化。
据中国人民大学环境学院教授李岩介绍,可持续消费是一个从现有的消费状态向更有利于环境和社会的可持续方式转化和改进的过程。可持续产品包括有机食品、绿色食品、无公害农产品以及具有中国环境标志、节水产品标志和能效标识的产品。
报告显示,中国超过七成的消费者已具备一定程度的可持续消费意识,他们是潜在的可持续消费践行者。值得注意的是,20~29岁年龄段的青年表现出较强的意识和意愿,30~49岁消费群体的可持续消费能力最强。健康和安全是选择可持续产品的主要驱动力因素,可持续采购以自身经济和健康利益为主导。
报告称,约一半中国消费者愿意为可持续产品支付不超过10%的溢价,但可持续产品的实际溢价水平超过了支付意愿。
不过,报告指出,目前中国可持续产品市场份额占比少,没有形成规模化。
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