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《寻人大师》开创网剧新模式 诚意满满获赞誉

2017-08-14 10:15:42   中国青年网

寻人故事已落下帷幕,但网络上的热议声还未停歇。作为一部现实主义题材的网生话题剧,《寻人大师》接轨现实又不失新颖的剧情在一众网剧中脱颖而出,令人眼前一亮的同时,也引发观众的深度思考。

树立行业品质标杆 用匠心打动人心

《寻人大师》作为网剧格局革新的先锋者之一,不论是题材还是播出模式都带给人全新的观剧体验。题材上,其剧情透露人文关怀,以走心且贴近生活的寻找故事,真实展现了道德考验面前,人性的善恶与人心的善变;其单元剧的播出模式又令该剧结构感更强烈,偏美剧风格的叙事类型开辟了中国网生话题剧的先河。

剧中故事无一不是取材于现实生活,与社会热点紧密结合,直击人心。不论是走失儿童还是抗战老兵,家暴还是骗婚,每一个故事在引领受众关注社会问题的同时,也表明了该剧对于焦点话题的态度,对于社会事件解决的的重视和探索。就像网友所说,“世界虽复杂但总有人努力让它更干净”,也许寻人天团很多解决问题的办法不可取,但尝试本身就是进步,而该剧在题材上的创新也是网剧发展过程中一次伟大的尝试。《寻人大师》在播出期间网友的好评不断,更收获新华社赞誉,对其具备的“传播社会正能量,引领年轻网络观众对于当下社会现实问题有更多的关注和思考”等现实意义进行了夸赞,并称其“用匠心打动人心”。

线上线下创意营销 诚意满满受关注

剧中每一个故事,因与社会热点结合自带更强烈的真实性,直戳观众痛点,而其由剧中延展剧外的公益性,又让人感受到该剧的阳光治愈内核。

在观看《寻人大师》的过程中,不难发现网站就与“寻人”相关的热点新闻、话题,制作了随剧的纪录短片。有的是针对新闻事件的深入调查,比如对走失儿童真实新闻的再次报道;有的是主演们对于帮助老兵回家等公益事业的科普与推广。作为一部前所未有密切关注社会热点的网剧,仅仅是随剧记录短片这一创举足以说明该剧的诚意满满。而为了贴合剧集的“寻人”主题,网站又把剧集推广与公益结合,把“寻人”从虚构情节延展到了现实,与中华儿慈会、屈臣氏等公益机构、企业跨界合作,通过公益快闪、门店公益活动的方式,让更多人了解、参与到了寻人公益事业中。

《寻人大师》在上线初期就曾亮相纽约时代广场,这一走出国门的举措反映了该剧的成功之处。而播出过程中,男主胡耘豪角色上身,摆摊“贴膜”与剧迷互动的创意营销,也再次体现了该剧诚意所在。《寻人大师》不仅为网剧行业立下了品质标杆,作为出品方之一的平台网站发挥平台力量,将剧集造势与发力公益相结合的尝试,也为剧集推广开辟了一条新路。

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