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央广网北京 8 月 11 日消息(记者王梦妍)昨日,中国第二季度消费者信心指数报告发布。报告显示,中国第二季度消费者信心指数继续保持稳步增长态势,比一季度上升 2 个点,再创继 2013 年第四季度以来的历史新高,达到 112 点,表明在中国经济稳中向好态势趋于明显的环境下,中国消费者信心指数稳步上升。 专家表示,在消费升级的大背景下,唯有把握住这一趋势,企业才能找到增长的新机遇和空间。 中国消费者信心指数的这一良好态势与上半年中国经济运行总体稳中有进的走向也基本吻合。国家统计局数据显示,二季度GDP同比增长6.9%,与一季度持平,高于预期的6.8%,继续保持平稳增长的态势。
尼尔森中国区总经理韦邵表示,在京津冀一体化协同发展、“一带一路”倡议不断实施的背景下,我国的对内改革和对外开放都步入新阶段,国民经济呈现总体平稳、稳中向好的发展态势,同时消费者的消费意愿更加乐观,消费升级趋势更加明显,消费者信心指数不断攀升。
“随着居民个人经济情况的改善,消费行为及习惯已然悄然改变,我国消费者的消费水平正在向富裕型、发展型消费转变,消费升级正在持续发酵。”韦邵说。
消费升级的大背景下,传统的衣食住行和吃喝玩乐被重新定义,“挑剔”的年轻一代给了消费升级产品一个真正爆发的机会。无人超市、手机支付......这些快速崛起的新兴消费概念正在改变人们的日常生活方式,为有品质追求的目标人群提供了个性化、智能化、高端化的服务体验。
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