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央广网北京8月10日消息(记者柴华)全球著名的市场调研公司尼尔森今天(10日)下午发布的中国二季度消费者信心指数报告显示,今年第二季度消费者信心指数继续稳步增长态势,再创2013年第四季度以来的历史新高。
据介绍,尼尔森消费者信心指数包括衡量消费者对于就业预期、个人经济状况以及消费意愿三个方面。指数高于100就表示积极,低于100则显示消极。报告显示,二季度中国消费者信心指数是112点,表明在中国经济稳中向好态势趋于明显的背景下,中国消费者的消费意愿更加乐观,消费升级趋势更趋明显。
详细看报告,第二季度个人经济状况预期从一季度的66点跃升至的69点,就业预期也经历了小幅上扬,从一季度66点升至的68点,消费意愿微涨1个点,也就是说,三方面都拉升了指数。与此同时,下线城市的个人经济状况在第二季度都有不同幅度上涨,三线四线城市及农村地区的消费者都对个人经济状况普遍感到乐观,尤为明显的是农村地区,从一季度的61大幅上升到了66,四线城市从第一季度的68上升至71。
尼尔森中国区总经理韦邵表示,随着国家供给侧结构性改革的持续有效推进,实体经济的大力振兴,以及近年来在下线城市和农村等欠发达地区推进有利于当地发展的经济政策,加大对该区域的投资力度,经济的快速发展为当地群众提供了更多的就业机会,这些因素都进一步提升了居民对个人经济状况的乐观程度。农村及下线城市的迅速发展,将成为新的经济增长引擎。
报告认为我国居民的消费升级正在持续发酵,我国消费者的消费水平正在向富裕型、发展型消费转变。其中,日用品成为消费者主要新增的消费品类。根据尼尔森对前30大快消品的调研报告显示,自1015年7月以来,平价指数(价格指数在80-120之间)始终高于廉价指数(价格指数80以下),且贵价指数(价格指数在,120以上)也呈现持续攀升的态势,并在今年上半年始终保持在47.4以上的高位。在具体的品类中,化妆护肤洗浴产品里面,面膜升级增速最快,饮用产品里即饮茶和婴儿配方奶粉增速最快。报告还显示,消费升级方面,上线城市消费者希望吃得更好,下线城市消费者则更关注用点好的。80%的一线城市消费者更青睐有天然成分的快消品。
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